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ILS Sparks New Business for Lingerie, Toy Manufacturers

ILS Sparks New Business for Lingerie, Toy Manufacturers
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Sep 3, 2015 6:00 AM PDT    Text size: 

LAS VEGAS — This week’s International Lingerie Show in Las Vegas brought together vendors, distributors and retailers for another round of product showcases and business meetings inside the Rio Hotel and Casino.

The latest edition of ILS also introduced attendees to new brands such as Womanizer. Epi24 USA, makers of the PleasureAir-powered Womanizer pleasure product, had a booth at ILS to showcase its product, which is available in four color combinations including blue, pink, rose and black and an exclusive Swarovski limited edition.

“The show went incredibly well,” Epi24 USA’s Ryan Poirier said. “This is our first time exhibiting and we’ve gotten a lot of feedback. Everyone has been hearing the buzz about the Womanizer.”

The company also displayed the results from its consumer research. According to the company, based on the results, 73 percent of the women said they experienced multiple orgasms and 76 percent reported that they had an intense orgasm using the Womanizer.

Electric Styles also is a company that is new to adult retail. Offering an array of light-up bras, club wear and apparel, the Santa Monica, Calif.-based brand is featured in Madonna’s latest music video,  "Bitch I'm Madonna."

Electric Styles’ Bernardo Slovinsky said he started the brand after serving in the military as an engineer. “I was going to Burning Man with my girlfriend one year and I made her a light-up bra and everyone started asking for one. Then we just grew from there.”

Inside Eldorado’s booth, Male Edge made its debut as a U.S. wholesaler. “We’re making U.S. big again — one man at a time,” Managing Director Klaus Pedersen told XBIZ.

According to Pedersen, Male Edge is already a top seller with more than 1 million units sold. The device augments a man’s penis size by extending it over the course of four to six months.

“We offer a double money-back guarantee where we’ll give the consumer double what they paid if the device doesn’t work,” Pedersen said. “We’ve never had to pay because it works — the only other option for men to achieve growth is through surgery.

Eldorado sales staff, as well as vendor sales representatives, was on hand to showcase the latest releases from more than 170 brands that were on display. Among them was its range of exclusive lingerie styles from G World, Jack Adams, Dreamgirl, Pink Lipstick, Shirley of Hollywood, and Escanté.

“The show was good for us,” Eldorado’s Larry Garland said. “We opened several new accounts that weren’t necessarily new to business but new to us. Our reconfigured exhibition space was very well liked, and people were also excited about our Store Extender, which we updated with responsive technology.”

Garland noted that although the latest edition of ILS saw fewer attendees, Eldorado’s booth maintained steady traffic.

Eddie Romero from Vibratex also said that there were benefits to having a less-packed exhibition area.

“It allows people to really slow down and see what we have to offer,” Romero said. “I met several independent retailers that would otherwise get lost in the crowd.”

Lace.com attended ILS with CEO Daniel Freedman describing his latest venture as a e-commerce that that provides lingerie, sleepwear, shapewear and hosiery to the Canadian and American markets. He said the company’s mission is to provide an outlet to purchase sexy, affordable lingerie fashion brands with a focus on plus sizing. “Currently there is no successful e-commerce site to dedicate itself to the fulfillment of equally standard and plus size lingerie from a wide variety of recognized designers.”

“Lace.com allows us to branch out and brand ourselves with a strictly mainstream fashion look and feel,” Freedman said.

Xgen Products showcased two new Bodywand kits, including Midnight — a fetish-inspired set that includes a bed spreader, cuffs and a black Bodywand, as well as the Aqua — a bath-friendly kit that includes a dolphin attachment and vibrating rubber duck and sponge. The new additions are set to ship at the end of October.

Bodywand also introduced its new 360 model. “It’s the only wand on the market that spins,” Xgen Products President Andy Green said.

Xgen’s booth also showcased new Lapdance hosiery and shoes, as well as a revamp of its Secrets range of vibrating panties — which are now fully operated by remote control.

Teddy Love added new items to its range that included new bear paw-shaped spankers with a tickler at its other end, as well as a keychain Teddy Love Bear that includes a vibrating bullet. The company also introduced new tuxedo outfits for its flagship Teddy Love Bear.

“The new Teddy Love outfits are perfect for the holidays like Christmas and Valentine’s Day and even birthdays,” said Wendy Adams, Teddy Love creator and company owner. “We were surprised to find out that guys love them as much as women.”

According to Adams, men can use the Teddy Love Bear for anal play or to stimulate his taint during oral sex or hand jobs.

Teddy Love is a discreet sex toy that provides pleasure through dual, vibrating mechanisms. Direct clitoral and vaginal stimulation are achieved through the 10-speed device in the Teddy Love' s vibrating nose and tongue. 

Three AA batteries are housed in Teddy’s back, which operate its 10-speed vibrating nose and tongue. Teddy Love can be cleaned with soap and water or adult toy cleaners. According to Adams, Teddy Love is getting sales from all over the world, including the Netherlands, Germany and Australia.

Eye of Love debuted new sampler packs that are available in countertop retail displays, as well as gift sets. Jacqui Chowaiki, Eye of Love’s director of sales and marketing, told XBIZ that among the line’s latest additions were new larger sizes of mini roll-ons of the company’s bestsellers. She also discussed the success and popularity of the company’s range of pheromone products.

“We recently received a phone call from a 60-year-old man that said he tried our product and it was the first time he’s felt sexy in years,” Chowaiki said. “It was the best complement we’ve received.”

FemmeFun debuted its new Funn Buddies massagers, which are fully submersible and feature a magnetic rechargeable base. The company also introduced a unique new masturbator called Oxxy. Equipped with Bluetooth technology, the Oxxy can be synced with music — which can also be heard through the device.

Nalpac exhibited at a new location on the show floor with representatives from several of the brands that the company distributes, including the BeWicked line of lingerie. The distributor recently added the line, praising its quality of hosiery and costume styles.

Beamonstar Products CEO Jeff Bolanos bounced between Nalpac’s booth and those of its other distributors, including Superior and Eldorado, to meet with retailers to talk about the brand’s selection of sex enhancement supplements.

“The International Lingerie Show was a huge hit for Beamonstar and its distributors,” Bolanos said. “We’re happy to be able to provide support and boost sales in partnership with our distributors that participated at ILS.”

Maia Toys also exhibited its latest releases at Nalpac’s ILS booth, including a remote control butt plug set with two plugs and a rechargeable cock ring. Maia Toys’ Mara Epstein said that the company’s new vibes, which retail for under $90, are unisex thanks to their multiple functions. The company also unveiled new packaging for its products.

“Our new packaging is now flapless to allow for a clearer view of the toys,” Epstein said. “Maia Toys has something for everybody — especially with our latest releases. We’re heading to Erofame next and are currently taking appointments.”

Nasstoys also showcased new products within the booths of its distributors, including the Surenda Oral Vibe — a five-function vibrator that hooks into the cheek for oral — and the Surrenda My Secret Lover silicone vibrator. Kathryn Hartman, director of sales and marketing, was on hand throughout the event, offering product demos.

My Shiney Hiney displayed new packaging, as well as new travel-size jars of its cleansing creams and new bristle options.

“It was a great couple of days, we picked up some new accounts and received wonderful feedback,” My Shiney Hiney’s Jason Daniello said. “We did great biz and everyone seemed very interested."

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BUSINESS ANALYSIS

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