PENNSAUKEN, N.J. — Williams Trading Company kicks off autumn with a sale on Pipedream, System Jo, Sportsheets, Cloud 9 Novelties and Creative Conceptions.
This month-long 30 percent discount sale begins September 1, and ends on September 30 at noon PST, and covers each line’s full collection. In addition, each of these adult novelty brands are supported by a full assortment of Williams Trading University (WTU) e-Learning courses for retail partners.
This special promotion is intended to allow retailers to attain the correct inventory levels for the pending fall season, as September typically kicks-off the holiday selling ramp-up.
“We especially wanted to offer a incentive on these powerhouse brands for our dealers to stock up now as we return to high traffic season,” says Williams Trading Director of Sales and Marketing Scott D. “Labor Day marks the end of the traditionally slower summer season and begins the increase of store foot traffic during the fall.”
“This mix of products includes top sellers,” says Williams Trading VP of Internet Sales, Rich P. “[Such as] Pipedream: the number one selling adult novelty brand, System Jo: the leader in lubes and sensual enhancements and our strongest bondage partner, Sportsheets.”
“We also included Cloud 9 Novelties, which brings great value to adult novelties at a lower wholesale price point,” Rich P adds. “And Creative Conceptions — a leader in games and gateway products.”
In addition to the Labor Day month-long sale, Williams Trading Co. is offering tester programs, retail display support and in store e-Learning training for store associates.
“We are also supporting this month-long sale event with in-store contests sponsored by Pipedream, System Jo, Cloud 9 Novelties and Sportsheets based upon learning certification on the WTU learning platform,” explains Erin V., Williams Trading Co.’s Marketing and Vendor Liaison. “Every time a store associate certifies as a Cyber Scholar on any one of the listed brands, the store automatically gets entered to win an individual store basket and the associate receives a free, small premium.”
For more information, visit WilliamsTradingCo.com, or call (800) 423-8587