Playboy, Blackheart Rum Ink Licensing Deal

Playboy, Blackheart Rum Ink Licensing Deal

BARDSTOWN, Ky. — Playboy Enterprises is lending its Playmate branding to Heaven Hill’s Blackheart Rum for a limited edition 93-proof Blackheart Premium Spiced Rum.

The spirit's bottle is set to debut in the fall and have a limited run. It features a “sexy pirate pin-up girl” reimagined as a Playboy Playmate.

As past of the licensing deal, the label features a “Seduction in a Bottle” tagline and will be supported with ads including a full-page insertion in Playboy magazine, digital appearances on Playboy.com and Playboy social media, and event promotions including a Halloween party at Bar Fifty Three on the Sunset Strip in West Hollywood, California.

A series of Playboy.com videos with 2015 Playmate of the Year Dani Mathers will be released throughout the month of October.

The bottle will also have retail support in stores with a Blackheart Playboy Bunny display, bottleneck hanger and other materials.

“Playboy is excited to join forces with Blackheart, a best-in-class spirits partner, for the limited release of Blackheart Playboy Edition,” said Matt Nordby, Playboy Enterprises’ president of global licensing. “The specially curated rum epitomizes an edgy, bold lifestyle which is aligned with the Playboy brand heritage, and is designed to appeal to both current and new generations of rum drinkers.”

Blackheart Rum has reportedly been advertising with Playboy for more than two years in the magazine and on Playboy.com.

Hannah Venhoff, Blackheart brand manager added, “This is a unique twist on a great product that will play well with the core fans of both Playboy and Blackheart. We are excited by the opportunity to expand our partnership with Playboy and enhance our marketing efforts in a way that benefits both brands.”

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

LELO Launches 'Masturbitter' Craft Beer to Promote Male Sex Talk

LELO has partnered with Great Beyond Brewing Company to launch Masturbitter, a craft beer, to encourage men to discuss sex.

Xgen Now Shipping ZOLO's 'Stroke Off' Collection

Xgen Products is now shipping the Stroke Off collection of 11 handheld strokers and four masturbators modeled after lifelike body parts.

Nobü Unveils 'Gyrä' Vibrating Grinding Pad

Nobü has introduced the new Gyrä vibrating grinding pad.

Orion Introduces New 3-Motor Vibrator From 'Sweet Smile' Line

Orion Wholesale has debuted the new three-motor RC G- & P-Spot Vibrator from its Sweet Smile line.

C1R Debuts 'Vers' Suction Dildo, Butt Plug

C1R has introduced its new Vers liquid silicone suction dildo and butt plug.

Blush Erotica, The Kinky Candle Company Partner for Branded Candle

Blush Erotica has partnered with The Kinky Candle Company for an official branded candle.

Violet Voss to Collaborate With IronTech Doll on Realistic Replica

Violet Voss has signed an exclusive deal with IronTech Doll to create a sex doll modeled after her.

Honey's Place Now Shipping 'Teacher's Pet' Collection From Xgen Products

Honey’s Place is now distributing the Teacher's Pet collection from Xgen Products.

Zini Releases Reimagined Version of 'Roae+' Toy

Zini is reintroducing its brand with the release of the latest reiteration of its Roae+ signature toy.

Hustler Hollywood, 'Shameless Sex' Team Up for Workshop Series

"Shameless Sex" podcast hosts Amy Baldwin and April Lampert have joined forces with Hustler Hollywood for a workshop series titled “Shameless Ways [for Couples] to Have More Pleasure.”

Show More