ST. ALBANS, U.K. — U.K.-based distributor Net 1on1 is joining forces with Lovehoney to support their bricks and mortar store customers with a retailer iniative aimed to offer support with the award-winning Fifty Shades of Grey Official Pleasure Collection in-store.
Working closely to drive sales and act as ambassadors of the Official Fifty Shades of Grey brand, Lovehoney sales managers Jim Primrose and Sebastian Gonzalez and Net 1on1 will be taking to stores across the country in order to offer face-to-face support with the collection.
“This hands on approach is vital to both us and Lovehoney as it allows us to find out first-hand, the key areas for us and our customers to grow the brand, as well as gauge what will sell best in their stores,” Gonzalez said. “We basically want to avoid just selling products to the stores, but keep in focus, helping them sell to their end consumer instead, as this will be the key to success! We’re going to work closely with Jim and his team on a store-by-store basis offering staff and brand training to ensure they maximise the unique opportunity that only Fifty Shades of Grey can deliver, as it bridges the adult market to mainstream consumers, attracting new customers into store.”
Net 1on1 Wholesale has been distributing the licensed brand on behalf of Lovehoney as of summer of last year, and has provided platforms such as window displays in Harmony on Oxford Street and a pop-up shop for Fenwicks department store in the heart of Mayfair.
“The Fifty Shades of Grey demand across the globe continues to grow and the U.K. is no exception,” Primrose said. “There is no substitute for the real thing, so don't be fooled by cheap imitations, consumers demand the best and if it says Fifty Shades of Grey, they know what they are getting. We are pleased to continue working closely with Net 1on1 to help drive our retailer initiative and are already visiting retailers across the U.K. and Europe offering staff product and brand training. We’re advising retailers who would like to participate in this initiative to contact Net 1on1 to find out what Fifty Shades of Grey can do for their store! There are so many things happening with Fifty Shades of Grey and the brand is here to stay don't miss out on what will be another exciting year for all involved!”
The company said it will supply retailers with officially branded POS retail kits with planograms.