The announcement has come after the return of Sexpo founder David Ross as CEO, back from a 12-year hiatus. Ross said he has a view to push the high-profile brand across the shores, with the first U.K. event scheduled for London in November this year.
“I’m proud to align Sexpo, a great established Australian brand, with a technology leader in the global adult community sector. The relationship between our two strong, innovative companies speaks volumes about Australia’s presence and importance in the health, sexuality and lifestyle market,” Ross said.
A MyFreeCams spokesperson added that the synergy of the two established brands was perfect, and they hoped that the partnership would broaden their outreach.
Sexpo organizers noted that Ross’s appointment has brought a fresh approach to the show, invigorating the format and looking to expand audiences. His aim is to increase the female attendance by focusing on fun, lifestyle and celebration.