Jimmyjane, Sir Richard's Join Forces as Sister Brands at ANME

John Sanford

SAN FRANCISCO — Jimmyjane and Sir Richard’s Condom Company have joined forces to co-exhibit at this weekend’s annual ANME Show as part of a strategic partnership between the leading luxury, pleasure product manufacturer, and the makers of premium, all-natural latex condoms.

The new partnership follows the recent announcement that Diamond Products has acquired Sir Richard’s Condom Company as their third acquisition in the pleasure product space. Diamond Products is also the parent company of Jimmyjane and Pipedream Products. Building on the momentum of this news, Jimmyjane will be dedicating a section of their space to display Sir Richard’s entire line of innovative, body-safe condoms. Attendees at the show can stop by the space to meet the Sir Richard’s team and learn more about the brand ethos and product line.

This is not the first time the two companies have been presented side-by-side. Both Sir Richard’s and Jimmyjane have a long history of partnering together on cross promotions and events since Sir Richard’s was first introduced in 2009.

“Jimmyjane has become known for our collaborations and partnerships with like-minded creative and brands," said Robert Rheaume, president of Jimmyjane. "We see a lot of synergy between Sir Richard’s and Jimmyjane. The two brands have taken a similar approach to two different aspects of sexuality.

"Sir Richard’s has changed how the consumer thinks about their category. Their use of innovation, education and their dedication to the global community is very much aligned with how we approach our business at Jimmyjane."

Sir Richard’s all-natural latex condoms are completely free of fillers, and chemicals that are commonly used in the condom category. In addition to providing premium, 100-percent body-safe condoms for their customers, Sir Richard’s also introduced a “Buy One, Give One” model as part of their principle that business can help bring pleasure and health to the global community. Partnering with leading world health organizations, such as Partners In Health, they are supporting the fight against HIV/AIDS and have donated over 3 million condoms to communities in need.

“We are ecstatic to be showing at ANME this year, and to be hosted by Jimmyjane in their new special space," said Tracey Forster, CEO of Sir Richard’s Condom Company. "Jimmyjane’s modern approach to pleasure is very similar to our own, and we look forward to connecting with the industry, and a fun show together.”

Sir Richard’s will be on display as part of a dedicated space in a new, completely redesigned Jimmyjane booth. The newly located booth can be found in the Academy Ballroom (booth #38-39).  Both Jimmyjane and Sir Richard’s encourage all customers to stop by to meet with both brands, see the latest product releases, and discuss ongoing and future partnerships.