Home > News > XR Brands Streamlines Sales, Marketing Team • Bookmark   • Newsletters   • Register Search Options


XR Brands Streamlines Sales, Marketing Team

XR Brands Streamlines Sales, Marketing Team
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Jul 7, 2015 12:11 PM PDT    Text size: 

HUNTINGTON BEACH, Calif. — XR Brands has streamlined its sales, marketing and branding team in preparation for the upcoming summer sales surge. This strategic restructuring includes the addition of two established sales executives boasting a combined 25-plus years of business experience and the directorial promotions of Rebecca Weinberg and Michael Merrill, who will helm the company’s growth opportunities.

Weinberg steps into the role of Director of Sales and will oversee the entire sales team with a focus on international and domestic growth. She will work with the creative team to innovate and develop exciting new product lines while managing the company’s strong force within key market regions. Having worked with some of the largest accounts in America, Weinberg maintains a unique knowledge, intelligence and professional work ethic that will continue to expand XR Brands’ retail reach.

“I have a strong knowledge of this industry and an extensive background in product design, production coordination, and adult industry sales strategies — all skills that I’ve honed to a tee while working with XR Brands over the last few years,” Weinberg said. “I’m proud of my high success rate and history of account service and growth, and it’s a pleasure to use these skills in my new role.”

Merrill steps up as Director of Brands and will manage the full range of mainstream and trade promotions that support the success of XR Brands’ vast range of product lines. Merrill has played a key role in the company’s marketing, design and merchandising — using his invaluable pop-culture perspective — since he first joined the team in 2010 and now will put his signature protocols in place as part of his top-level position.

“I’ve successfully brought a mainstream-friendly perspective and fresh visual eye to some of XR Brands’ most successful product lines, and this new role will allow me to be even more hands-on with the way XR Brands is perceived and sold within the adult retail market,” Merrill said. “Our packaging, merchandising and pricing has made it easy and profitable for customers to introduce product categories they never ordinarily would have stocked. This lasting effect on our customers’ bottom line will continue to be a driving force as we move into this new evolution.”

New to the team are Key Account Executive Lynda Mort, Operations Manager Gerardo Ramos, and Sales Assistant Laura Priebe. Providing an extraordinary range of talent and experience, each new staff member will work together to make the sales and development process even more efficient.

Mort comes with more than five years of experience in private brands, licensing and mass market sales with an additional 10 years at a Fortune 500 company as Director of Strategic Partnerships — some of the same partnerships she currently specializes in within the adult world. New recruit Priebe will assist Mort will all areas of her day-to-day routine.

Ramos brings more than 10 years of experience specializing in product sourcing, research and development, quality control, trend forecasting, and marketing support. Ramos will work directly with the XR Brands team to maintain current lines while developing new brands with a focus on specialty products and cosmetics. He also will play a significant role in exploring and opening new opportunities in Spanish-speaking countries.

This new foundation comes following the recent retirement of former General Manager Randy Alvstad, who helped establish XR Brands as a market leader in an ever-competitive industry.

“Randy was an important member of our team and we thank him for the invaluable efforts he put toward developing our company into what it is today,” said XR CEO Ari Suss. “I and the entire XR staff wish him the very best as he embarks on the next step of his life.”

The new XR Brands team is prepped and ready for the upcoming ANME Founders Show scheduled July 12-14 in Burbank, Calif. Meetings are being scheduled today — please email Weinberg at rebecca@xrllc.com to make an appointment.

To view the full XR Brands lineup, click here.   

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Porn ‘Public Health Crisis’ Is False, Dangerous

We are witnessing the early stages of a moral panic, the likes of which we have not seen since the Reagan Administration. As I write this, there are 27 states in the process of passing mandatory porn... More »

The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.


XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!