Home > News > Lovehoney's 'Fifty Shades of Grey' Collection Wins Licensing Award • Bookmark   • Newsletters   • Register Search Options


Lovehoney's 'Fifty Shades of Grey' Collection Wins Licensing Award

Lovehoney's 'Fifty Shades of Grey' Collection Wins Licensing Award
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 168 votes. Results based on votes submitted by members of XBIZ.net social network.
Jun 18, 2015 9:18 AM PDT    Text size: 

BATH, England — Lovehoney today announced that it won a top honor at the 2015 International Licensing Industry Merchandisers’ Association (LIMA) Awards in Las Vegas last week.

The online retailer’s "Fifty Shades of Grey The Official Pleasure Collection" bested stiff competition in the category "Best Film, Television, or Entertainment Live Action Licensee for Hard Goods."

Lovehoney said LIMA is the leading trade organization for the global licensing industry.

“These awards are genuinely the 'Oscars' of licensing and we’re immensely proud to have received this award. It just goes to show that all of the hard work that went into this exciting collection has paid off,” Lovehoney co-owner Neal Slateford said.

The sex toy company was up against the likes of JAKKS Pacific’s "Maleficent" product line and Hasbro, with their "Star Wars Inquisitor Lightsaber."

Slateford added, “I’m happy to say that the force was most definitely with us on this occasion.”

Lovehoney noted that it secured the exclusive worldwide licence to design, manufacture and sell "Fifty Shades of Grey" sex toys, bondage items and pharmacy products approved by author E L James back in 2012. In 2014, the company said it sold a million units of the Collection.

The collection also won as Soft Bondage Product/ Line of the Year at the 2015 XBIZ Awards earlier this year, and Best Crossover Brand at last year’s ETO Awards.

As well as The Pleasure Collection, Lovehoney also launched the Red Room Collection earlier this year to tie in with the "Fifty Shades of Grey" movie. In recent weeks, Lovehoney announced the latest in its line of "Fifty Shades" merchandise with "The Official Fifty Shades of Grey Playroom Collection." The range includes six bedroom restraint pieces inspired by Christian Grey’s ‘Red Room,' all of which come with a blindfold and a Christian Grey ‘Do Not Disturb’ door hanger. The items will be available from distributors from July 2015.

For more information on the collections, email tradesalesteam@lovehoney.co.uk.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!