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Lovehoney Unveils New Fifty Shades of Grey Playroom Collection

Lovehoney Unveils New Fifty Shades of Grey Playroom Collection
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Jun 1, 2015 10:04 AM PDT    Text size: 

BATH, England — Coinciding with the recent release of the “Fifty Shades of Grey” movie on DVD, Lovehoney has unveiled the latest in its line of Official Fifty Shades of Grey pleasure products.

The Official Fifty Shades of Grey Playroom Collection includes six bedroom restraint pieces inspired by Christian Grey’s Red Room.?The range comprises a bed stretcher, bed spreader, ?over­the­door restraint kit, ?over­the­bed cross restraint, arm restraint, and an adjustable spreader bar and cuffs, all of which come with a blindfold and a Christian Grey ‘Do Not Disturb’ door hanger. The items are available from distributors this month.

Lovehoney’s co­owner Neal Slateford said, “We designed the Playroom range with author E L James to give ‘Fifty Shades of Grey’ and bondage fans some fantastic new offerings in the realm of bedroom restraints. These items allow fans to recreate the scenes they have read and seen in the ‘Fifty Shades of Grey’ book and movie, as well as create their own scenarios.”

In a recent Lovehoney survey, 72 percent of those asked admitted to fantasizing about tying another person up or being tied up and 60 percent of respondents considered themselves to have a BDSM or bondage fetish.

 “These stats show that bondage is now big business and we have a lot to thank Fifty Shades of Grey for,” Slateford said.

Lovehoney’s Commercial Director Ray Hayes said, “’Fifty Shades of Grey’ is fast becoming one of the most recognizable brands in the world. We are building on the demand for the Official Fifty Shades of Grey products that consumers now want and recognize. It is another opportunity to add to the phenomenal success of the range achieved to date, and allows couples to further explore and fantasize with the range of products that ‘Fifty Shades of Grey’ is able to offer.”

The launch coincides with the May 8 DVD release of the “Fifty Shades of Grey” movie, which is reportedly Amazon’s biggest pre­order DVD ever.

 “With the release of the DVD and the announcement of the second and third films hitting cinemas in February 2017 and February 2018, we are certain that ‘Fifty Shades of Grey’ will continue to be a household name in the future,” Hayes said.

Lovehoney and sister company Coco de Mer are listed as official suppliers to the legendary Red Room in the first film’s credits.

Lovehoney’s other Fifty Shades of Grey collections include The Official Pleasure Collection, The Sensual Care Collection and the Red Room Collection, which consists of 10 limited edition pieces inspired by the “Fifty Shades of Grey” movie.

For more information about stocking any of the Fifty Shades of Grey collections, contact Lovehoney’s trade team at ?tradesalesteam@lovehoney.co.uk?.

The Official Fifty Shades of Grey Playroom Collection includes:

  • Fifty Shades of Grey “Control Freak” Under the Bed Stretcher? — ?Adjustable to fit any size bed, the design raises hands above the head and forces legs into a downward position to leave erogenous zones completely exposed. It features soft, faux fur­lined wrist and ankle cuffs and includes a blindfold and door hanger.
  • Fifty Shades of Grey “Completely His” Spreader with Elasticated Straps — ?A deluxe modern take on the classic bed restraint design, the Spreader with Elasticated Straps allows full body restraint with a little room for movement. The elasticated straps adjust to fit all bed sizes, and features cuffs lined with faux fur for total. The restraint also comes with a blindfold and door hanger.
  • Fifty Shades of Grey “Keep Still” Over the Bed Cross Restraint? — ?An innovative take on the classic bed restraint design features specially positioned clips that enable the cuffs to be positioned vertically or diagonally for a range of restraint options. It features soft, faux fur­lined cuffs and includes a blindfold and door hanger.
  • Fifty Shades of Grey “Stand to Attention” Over the Door Restraint? — ?Offering full-body restraint, the “Stand to Attention” classic door restraint features soft, adjustable faux fur­lined cuffs. It includes a blindfold and door hanger.
  • Fifty Shades of Grey “Promise to Obey” Arm Restraints? — Lined with faux fur, with a shimmering satin exterior and Velcro straps, the cuffs are fully adjustable and can be used with other Fifty Shades bondage accessories by attaching the O­rings to a range of other restraints or furniture. It includes a blindfold and door hanger.
  • Fifty Shades of Grey “Trust Me” Adjustable Spreader Bar and Cuffs? — Fully adjustable with a faux leather overlay, the metal bar divides into two sections for easy transport, and locks into place with two pins. The detachable cuffs feature a soft lining. It comes with a blindfold and door hanger.
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