BATH, U.K. — Lovehoney has been nominated for a top licensing award at the upcoming 2015 LIMA Awards for its Fifty Shades of Grey The Official Pleasure Collection.
Lovehoney is nominated in the category “Best Film, Television, or Entertainment Live Action Licensee - Hard Goods.”
Lovehoney co-owner Neal Slateford said, “These awards are genuinely the 'Oscars' of licensing and it's brilliant to be nominated. It's a real sign that Lovehoney is making yet more inroads to the mainstream.”
The sex toy company is up against Hasbro with its Star Wars Inquisitor Lightsaber and JAKKS Pacific’s Maleficent product line to name a few.
Slateford said, “I think I can say with some certainty that this is the first time a flogger has been in competition with a lightsaber.”
Lovehoney secured the exclusive worldwide licence to design, manufacture and sell Fifty Shades of Grey sex toys, bondage items and pharmacy products approved by author E L James in 2012.
In 2014, the sex toy company sold 1 million units of the Fifty Shades of Grey Official Pleasure Collection.
The collection has won Soft Bondage Line of the Year at the 2015 XBIZ Awards and Best Crossover Brand at last year’s ETO Awards.
The 2015 LIMA Awards will take place in Las Vegas on June 9.