Home > News > Study: Smartphone Search Traffic Inches Up Again • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Study: Smartphone Search Traffic Inches Up Again

Study: Smartphone Search Traffic Inches Up Again
Get XBIZ News
Apr 19, 2015 6:00 AM PDT    Text size: 

PITTSBURGH — Tuesday’s Google algorithm update is about to change the game for mobile, and a new study on consumer behavior hints that it’s the right decision.

According to a new report from Branding Brand's Mobile Commerce Index, 43 percent of all smartphone traffic came from search in the first quarter of 2015 — a five percent increase compared to the fourth quarter of 2014.

Google's new algorithm formula will favor websites that it defines as "mobile-friendly." Websites that don't fit the description will sink in Google's search results on smartphones and tablets while those meeting the criteria will be more likely to appear at the top of the rankings.

According to Branding Brand's report that mostly focuses on mainstream retailers, 27 percent of smartphone traffic arrived direct, 16 percent arrived from email and 14 percent arrived from referrals.

The report also revealed that Apple devices accounted for 59 percent of all smartphone visits in the first quarter of 2015. Visits from users running iOS 8 grew 30 percent, while iOS 7 dropped 42 percent compared to fourth quarter of 2014.

Branding Brand’s platform powers mobile websites and apps of more than 200 mainstream retailers worldwide. Its Branding Brand Mobile Commerce Index presented in the report is the largest collection of data on retail websites specifically designed for mobile devices.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

Putting a Dollar Figure on Your Website's Worth

Daily, I get asked the question, “what’s my website worth.” And it’s the hardest question for me to answer. Someone will go to my website and fill out the contact form, put in... More »

New Solutions Require a Bullheadedness, Different Process

Each January we lead a small group of industry leaders on a tour of the crazy innovations at the Consumer Electronic Show in Las Vegas. It’s a grind on our bodies. We all train for it beforehand.... More »

Adult VR Is Growing as a Profitable Market

A recent series of events is showing adult industry insiders that all the buzz about virtual reality is on a trajectory similar to the rise of mobile and unlikely to flame out the way 3D TV or cryptocurrency... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!