CNBC: Porn, Pot Are the New Business Bedfellows

Rhett Pardon

SHERMAN OAKS, Calif. — Porn and marijuana are becoming the new business bedfellows, according to a CNBC.com article published today.

In the piece, CNBC.com tells the tale of veteran adult performer Justine Joli’s move into manufacturing and distributing pot-infused edible products, namely marijuana jerky.

Three years ago, Joli, who has performed in about 250 adult films, started up Green Fairy Edibles; today, the star plans on moving away from porn, dissolve her adult website and invest hardily into Green Fairy Edibles.

"I'm doing what most entrepreneurs do," she told CNBC.com. "I'm selling off my life and going all in. ... One day of making jerky [makes me] the exact same amount I would make on set.”

Joli said that she’s able to produce about 1,000 ounces of the marijuana jerky each month. Her profit from that is about $3.50 per ounce.

“For me, it's a shift in the sense that it's harder work because it's more intensive labor, but I'm not under hot lights and I can eat."

CNBC also tells the tale of another adult star, Layla Price, who has recently licensed her name to the dispensary Natural Cannabis Co. for regular new marijuana strains.

Price, so far, helped market two offerings — Pineapple Dream and Booty Kush — and an edible blue raspberry lollipop.

"Dona [Frank, owner of Natural Cannabis] was looking for a porn star that had a name," said Price. "I'm not as big a name as [some other performers], but I smoke weed on a regular basis and I'm a big cannabis fan."

Price said that because there are so many female performers in the biz, she decided to move in a greener direction.

"The last thing people need is another toy or website,” she said. “This is something different.”

“I make a lot more money in the cannabis industry than, say, if I created my own site or if a big toy company were to offer me my own toy because cannabis is growing. Before you know it, marijuana is going to be legalized everywhere, so I think it's a smarter move."

Prices said she uses social media, including her 138,000 followers on Twitter, as a marketing tool for her own branded weed.