NAPA, Calif. — A rechargeable edition of the Magic Wand personal massager was introduced at the recent International Lingerie Show (ILS) in Las Vegas.
The well-known massager brand, previously the “Hitachi Magic Wand,” now offers consumers the choice of both a cordless and a corded version.
The new Magic Wand Rechargeable, in addition to being cordless, includes features like four power intensities, four vibration patterns and a smooth silicone head. For ultimate flexibility, the Magic Wand Rechargeable is plug-and-play and can be used while plugged in.
“We are incredibly excited to fulfill a wish many have had over the years: a Magic Wand that has been freed from its cord,” says Shay Martin, vice president of Vibratex, Inc., exclusive importer of the Magic Wand for more than 15 years.
“The Magic Wand Rechargeable received accolades at ILS,” Martin said. “Especially because we achieved our goal of making this massager just as strong as the original, corded version. That is a feature where most rechargeable products disappoint. But not the Magic Wand Rechargeable.”
Martin adds that the company expects both products to be best sellers for many retailers in 2015 and beyond.
The Magic Wand Rechargeable will join the Magic Wand Original on store shelves in May. The Magic Wand Original will continue to be available for consumers who prefer a corded massager.
The Magic Wand became widely known after Betty Dodson, sex educator and author, started recommending the product to her therapy clients in the 1970s.
In January 2015, the Magic Wand Original won the first-ever consumer-voted SHE Award for Best Sex Toy for Women.