Home > News > Rebranded Sex Toy Line VeDO Will Launch at ILS • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Rebranded Sex Toy Line VeDO Will Launch at ILS

Rebranded Sex Toy Line VeDO Will Launch at ILS
Get XBIZ News
Mar 24, 2015 9:11 AM PDT    Text size: 

HONG KONG — JM Sunflower and partnering firm Savvy Co. announced today that the companies have resolved a trademark claim waged by Vivid Entertainment and have rebranded its silicone toy line.

Vivid Entertainment earlier this month claimed that the “Vivido” name used in the sex toys rolled out by JM Sunflower and Savvy Co. was too close to the adult entertainment giant’s own brands of films, toys and other adult entertainment items.

“Although no trademark infringement was legally determined, the decision to rename the silicone toy collection to VeDO was made to benefit all parties involved,” JM Sunflower said in a release today.

JM Sunflower noted that “navigating through this minor hiccup only makes our young brand stronger and even more determined to succeed in this very competitive market.”

Savvy Co.’s president, Daniel Bilodeaux, said that “finding a quick and peaceful resolution was its top priority.”

Vivid this month issued cease-and-desist letters to JM Sunflower, Savvy Co. and to each distributor selling the Vivido line of adult toys. 

“VeDO will still be known for offering quality products at very affordable prices,” Bilodeaux said. “All packaging, marketing material, messaging and attractive price points will remain the same, except for the VeDO name change. 

He noted that Vivido’s brief time in the marketplace enabled the name change to have minimal impact on all trading partners

“We are incredibly thankful to our trading partners, Entrenue, Eldorado, National Video, Honey’s Place and Williams Trading for their patience and incredible support during this transition,” Bilodeaux said. “Our distributors’ eagerness for the rebranded product is indicative of the demand for VeDO in the marketplace.”

The VeDO toy collection will re-launch at the ILS show in Las Vegas at the end of March and will resume shipping in early April, Bilodeaux said.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

How Advertisers Use Your Devices to Sell You Stuff

The paranoia has reached an all-time high. Now some people actually believe that their microwave ovens are spying on them — despite the fact they don’t have any listening devices or cameras.... More »

As Mobile Grows, So Does Need to Push Sales

The number of consumers browsing and buying online will reach 270 million by 2020, driven largely by activity on mobile devices, according to Forrester. Business is booming and the fact that most purchases... More »

With AI, Routine Tasks Start Fading Away

I just turned 42. The list of things I may never do again is growing fast. I no longer dream that I will become an Olympian in any sport except archery or horseback riding. The oldest Olympians in those... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!