Calvista Secures Distribution Deal With XR Brands

John Sanford

MELBOURNE, Australia — Calvista on Wednesday announced it has secured distribution of XR Brands, which has been manufacturing a diverse range of pleasure products in California since 1999.

XR Brands bring a variety of products to the adult market including SexFlesh, Wand Essentials, Master Series, Strict Leather and Trinity Men. With an eye on under-served categories, XR Brands strives to service unique novelty segments as well as mainstream markets, according to Calvista.

XR Brands is comprised of a complete range of 15 fully branded product lines.
The most recent addition is the Tom of Finland range. One of the most influential homoerotic artists of all time, XR Brands has created a complete collection of toys in celebration of the late visionary.

A range of marketing material will also be available, including original wall skins, videos and Tom of Finland artwork displays. A portion of proceeds from Tom of Finland’s Pleasure Tools benefits the Tom of Finland Foundation, a not-for-profit organization supporting emerging erotic artists and promoting healthier, more tolerant attitudes toward sexuality.

Calvista General Manager Roger Sheldon-Collins remarked, “We are extremely excited to partner with XR Brands and distribute their quality products to Australian and New Zealand retailers. The XR Brands product line-up complements Calvista’s existing range and broadens our offering to the adult retail channel."

XR Brands General Manager Randy Alvstad said, “Calvista has a unique understanding of the Australian and New Zealand retail market and they were a natural choice for a distribution partnership in this region.

"This collaboration will help to expand our presence in one of the fastest-growing markets on the planet, while providing high-quality and competitively priced product lines to even more men, women and couples around the world.”

Calvista, the largest wholesale distributor in Australia and New Zealand, has been distributing product for more than 20 years with offices in Melbourne, Sydney and Auckland, New Zealand.??

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