Home > News > Vivid Entertainment Targets ‘Vivido’ Maker, Distributors • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Vivid Entertainment Targets ‘Vivido’ Maker, Distributors

Vivid Entertainment Targets ‘Vivido’ Maker, Distributors
Get XBIZ News
Mar 5, 2015 3:03 PM PST    Text size: 

LOS ANGELES — Vivid Entertainment today launched the first legal volley against a Hong Kong-based company that has started selling and distributing adult toys under the “Vivido” brand.

Steven Hirsch, founder and co-chairman of Vivid, said that the adult company recently learned that JM Sunflower Ltd. had begun selling adult toys under the brand on the Internet and through some distributors and also was seeking a “Vivido” trademark for “adult sexual stimulation aids, namely, vibrators.”

As a result, Hirsch said, Vivid has issued cease-and-desist letters to JM Sunflower and to each distributor selling the Vivido line of adult toys. 

“This is blatant trademark infringement that will be aggressively pursued,” said Hirsch, who noted that Vivid was granted a trademark that covered adult toys in 2006. “Vivid has exclusive rights to the Vivid mark for adult toys, including vibrators.”

Hirsch noted that in January, Vivid was awarded a $1 million judgment in Miami federal court against the owners of a Florida exotic dance club who were infringing upon Vivid’s trademark.

Vivid, founded in 1984, has created wide brand-name awareness through its films and marketing and licensing programs.

Vivid-branded products range from adult toys, condoms and apparel to vodka and gentlemen’s clubs. Vivid's movies are seen online, in DVD, VOD and throughout the world on its own network, Vivid TV.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

EDUCATIONAL FEATURES

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!