Home > News > Net 1on1, Lovehoney Collaborate on ‘Fifty Shades’ Marketing • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Net 1on1, Lovehoney Collaborate on ‘Fifty Shades’ Marketing

Net 1on1, Lovehoney Collaborate on ‘Fifty Shades’ Marketing
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Feb 26, 2015 3:54 PM PST    Text size: 

ST. ALBANS — Since taking on the Official Fifty Shades of Grey Pleasure Collection in September, Net 1on1 Wholesale has been collaborating with Lovehoney for retailer promos.

The St. Albans-based distributor supplies all of the sub-collections underneath E L James’s officially licensed brand, across the U.K. and E.U. and according to the company, it has benefitted from steady sales since the range arrived.

Net 1on1 sales manager Sebastian Gonzalez worked closely with the Oxford Street branch of adult retailer Harmony and Lovehoney’s General Sales Manager Jim Primrose to create a window display featuring Fifty Shades of Grey merchandise.

“Oxford Street is a shop window to the world and Harmony have once again provided a platform for everyone to see Fifty Shades of Grey, offering a pleasant and inviting environment to view the official collection for both their regular consumers as well as attracting new mainstream shoppers to their beautiful store which includes the exclusive limited edition Fifty Shades of Grey Red Room Collection. This, our first major collaboration with Net 1on1, has delighted everyone at Lovehoney. Author E L James also showed her approval and tweeted an image of the window to her 800,000 followers.”

Speaking of the strong relationship forged with Lovehoney, Net 1on1 Wholesale Managing Director Tony Gonzalez, said, “We knew from the start that Fifty Shades was going to have a major impact on our industry, so being able to fulfill our customer’s needs and help make history with this world renowned brand has been a thrilling experience to say the least,”. We’ve collectively enjoyed working with Jim and his team, as well as Harmony to achieve such great results. Personally, I’m still star-struck from meeting the lady behind it all herself at the official launch too!”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

Adult Distributors Reveal Strategies for Success in 2017

It’s time for a look at the future: distributors are gearing up for the New Year with predictions for new product categories, the new “Fifty Shades” film release, and both vendor and... More »

Visa Cracks Down on ‘Shell’ Billing Firms

There was a time not so long ago when website operators created billing companies in favorable jurisdictions, whose sole purpose was to bill customers for services provided by the operator and remit the... More »

Retailers Forecast Consumer Trends for 2017

With the New Year barreling down upon us, retailers already are anticipating product categories to grow, and what both vendors and consumers can expect in the coming year. Promotions for 2017 and the release... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!