In the coveted number one slot, is the Tenga eggs commercial followed by the Male Edge instructional video at number two. In the number three spot, it’s the Ohmibod Naughtibod commercial and the Durex Play Lubricants commercial comes in at number four. Last but not least, at number five it’s the Big Tease Toys VerSpanken commercial.
The company said that that five videos have amassed 1.5 million views to date.
Eropartner launched its YouTube channel in 2005 to provide an avenue where companies could communicate their brand message and information about their products in a way in which the manufacturer wanted. The company said it knew this would serve as an additional sales and marketing tool that would help the manufacturer and the retailer to showcase and explain the product and for the end consumer education.
The channel currently features 520 videos and has more than 700 channel subscribers. To date, it has received in excess of 3.7 million views.
The service is available to all the brands Eropartner represents and it is free to submit video content. All videos featured are made available to Eropartner customers, who are encouraged to share and to utilise the videos to help sell product.
“The videos can be used for in-store screens, staff training and online sales. Our channel is updated every week and the numbers show product videos are important, whether it’s instructional or commercial,” buyer Elcke Wieffering said.
Wieffering added, “All product videos are shown on our distribution website as well, this combined with the product descriptions and pictures our customers are being informed in the best way possible. It’s another great tool for us to support the brands we carry.” For information on how to submit a video, email Wieffering at firstname.lastname@example.org.