BARCELONA, Spain — ExoClick today announced that it is now ranked as the 4th largest ad network in the world by web technology survey provider W3Techs, with the company now generating more than 4.2 billion impressions a day.
The company said it has moved up from last year’s 5th position.
“Throughout 2014 we introduced a number of strategically planned expansion goals. Firstly, we implemented several innovative platform tools and enhancements all designed to allow our clients to really fine tune their traffic sources by new methods of segmentation, experimentation and targeting to better monetize their ROI," CEO Benjamin Fonzé said.
He added, “For example, we introduced infinite flexible frequency capping bettering the option that Google offers by allowing retargeting of ads in minutes and hours, something that AdWords doesn't offer. Another example is our Android App which has made ExoClick a truly multi device platform, giving both advertisers and publishers access and full control of their accounts via desktop or mobile device, allowing 24/7 access to clients from wherever they are.”
The second factor in the company’s global mainstream growth was achieved by targeting specific traffic segments including gaming, dating, entertainment and mobile. Fonzé said, “Our sales team has driven new business by attending key mainstream U.S. shows ncluding Ad:Tech San Francisco and New York, Affiliate Summit West and several major European shows. We have also boosted our global presence with mobile carriers in emerging and developed markets and launched an Android in-app SDK to target mobile app developers.”
Fonzé maintained that the ExoClick team has also expanded significantly across all departments, thanks to its continued hard work and the management team's strategic planning. “We have achieved exponential growth for a privately held company.”
ExoClick also noted that it was recently ranked as the 50th fastest growing tech company in Europe, Middle East and Africa in Deloitte's Fast 500. The company said it also achieved a growth rate of 2642 percent, and is the only Spanish registered company to be featured in Deloitte. W3Techs' top five in order are Google Ads, Amazon Associates, Ad Roll, ExoClick and Infolinks.
For more information about the W3Techs survey, click here.