WASSERBILLIG, Luxembourg — The pjur Group today announced that it will be screening pre-show commercials for the premiere of “Fifty Shades of Grey” in Cinemaxx theaters throughout Germany.
The company said millions of film-goers will be flooding to the cinemas in the coming weeks to immerse themselves in the erotic adventures of fictional characters Anastasia Steel and Christian Grey.
Pjur officials explained that it has modeled the commercial's style and sound on the movie phenom, thus conjuring up a direct link to the film. The ad was created in collaboration with production company Northwind Visuals Hoffman und Geibel GbR.
“It is truly one-of-a-kind,” pjur officials said.
A sneak preview of the ad in German can be seen here.