Home > News > Williams Trading Preps Retailers for 'Fifty Shades' Film • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Williams Trading Preps Retailers for 'Fifty Shades' Film

Williams Trading Preps Retailers for 'Fifty Shades' Film
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  37.36%
No
  22.99%
Out of 174 votes. Results based on votes submitted by members of XBIZ.net social network.
Feb 10, 2015 11:33 AM PST    Text size: 

PENNSAUKEN, N.J. — Adult distributor Williams Trading Co. announced it is offering customized retail support in preparation for the much anticipated movie debut of "Fifty Shades of Grey" (FSOG) this Friday.

In what it's calling a "triple combination," Williams is offering exclusive custom kits with product authorized by E.L. James, "Fifty Shades" e-Learning hosted by Williams Trading University (WTU) and the chance to win an autographed "Fifty Shades" novel.

Williams Trading has assembled four fast-moving FSOG Special Buy Kits (original packaging) that are in stock and available for immediate shipment. FSOG special buy kits include authentic, licensed FSOG products in a variety of value-priced combinations. Retailers are encouraged to stock up now as FSOG Special Buy Kits are discounted from 45-65 percent and will sell out quickly. All pricing is net and supplies are limited.

WTU, in partnership with Lovehoney, hosts an e-Learning module that educates retailers and their employees on the mystique surrounding the "Fifty Shades" phenomenon. The features and benefits of the BDSM products used in the book are discussed as well as proper upselling and cross-selling techniques that encourage the sale of support products such as their exclusive FSOG After Spanking Cream and Christian Grey Aftershave.

To celebrate the release of the FSOG movie, WTU is offering all participants who receive their e-Learning certifications in Lovehoney: Fifty Shades of Grey a chance to win a "Fifty Shades" novel autographed by author, E.L. James. The winner will be chosen at random at 3 p.m. EST on Feb. 18 and notified via email.

“This is an awesome opportunity to celebrate the 'Fifty Shades' phenomenon with your customers and can choose to use this prize as an in-store promotion,” said Erin V. marketing & vendor liaison for Williams Trading.

“Education and value-priced options are clearly going to support retail sales as stores gear up for more mainstream foot traffic," added Scott D., director of sales & marketing. “The seasoned sales team at Williams is ready to assist customers with any questions and ease their stress by ensuring their support and product fulfillment during this busy sales season.”

For more information on products, shipping and general support, call a Williams sales representative at 800.423.8587. Visit wtulearn to take the Lovehoney: Fifty Shades of Grey e-Learning course and become automatically entered in a chance to win the autographed "Fifty Shades" novel.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

PROFILES & BIOS

WIA Profile: Kate Hodgson-Egan

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Q&A: Holiday Products Founder Moe Levy Reflects on Decades of Career Accomplishments

Born and raised in the Bronx, N.Y., as an only child, Moe Levy learned to become business savvy at an early age from his parents. Even more importantly, Levy says his parents instilled in him their people-oriented... More »

AWSummit’s Alexandru Gheorghe Has Eyes Set on Growth

The AWSummit has quickly made its mark and has become a top draw for chat hosts, studios and cam sites from all over the world. Founded by CEO Alexandru Gheorghe just two years ago, the cam-centric AW... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!