HUNTINGTON BEACH, Calif. — XR Brands today announced that it has added Ron Corey to its sales and development team.
An industry veteran, Corey brings 15 years of experience to the manufacturer and will focus on building and maintaining key relationships among distributors and retailers as XR Brands positions itself as a mass-market, mainstream contender.
Corey’s background includes operations for retail chain Lion’s Den and management of its distribution arm, which helped him develop a skill for client and customer relations. XR said Corey will bring his eye for opportunity and business development to the XR Brands team and help build its customer base to an even higher level.
“I’ve watched the XR Brands team for years and have been impressed by their camaraderie and hard work,” Corey said. “They handle an incredibly array of products throughout more than 16 brands — many of which have become mainstays in adult stores around the world — and I’m excited for the opportunity to play a key role in this ongoing process.”
XR said it looks forward to having another dedicated character on staff to provide support as the company’s product lines expand into new territories.
“Ron will work closely with our current customers to provide additional one-on-one support, which will ensure they have everything they need as we work together to continue building our brands,” general manager Randy Alvstad said.
He added, “And it will be a pleasure to have another dependable and outgoing character on staff — with his good-humored attitude and reliable work ethic, Ron will fit in quite well.”