Home > News > Fairvilla Megastore Creates Doc Johnson Store Within a Store • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Fairvilla Megastore Creates Doc Johnson Store Within a Store

Fairvilla Megastore Creates Doc Johnson Store Within a Store
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Jan 27, 2015 5:01 PM PST    Text size: 

NORTH HOLLYWOOD, Calif. — Doc Johnson has announced the creation of a “Doc Destination” store within a store inside of Fairvilla Megastore in Orlando.

The concept provides customers with a customized Doc Johnson experience inside Fairvilla Megastore, the company said.

Consisting of state-of-the-art merchandising and a selection of hand-picked Doc Johnson products, the Doc Destination provides a new shopping experience within Fairvilla. The specially stylized “store within a store” also includes service by expert retail associates that have been comprehensively trained in the Doc Johnson product line.

“We wanted to provide the most personal shopping experience possible,” said Scott Watkins, vice president of sales and marketing for Doc Johnson. “We have had so many people contact Doc Johnson over the years asking for a Doc Johnson store. This partnership with Fairvilla allows us to give customers just that.”

Located at 1740 N. Orange Blossom Trail, the Fairvilla Megastore location has been open for 23 years and serves as a flagship for the Fairvilla retail brand. The multi-level shopping icon is lined with brand- centric displays and merchandising.

According to Debra Peterson, Fairvilla’s director of purchasing, “This collaborative effort with Doc Johnson is a remarkable example of our commitment to the creation of a store that’s inspired and engaging.”

The Fairvilla and Doc Johnson teams worked together on every detail to deliver the style and product selection that is reflected in the Doc Destination. Approximately 500 Doc Johnson products are offered within this location within the store to allow customers an ample choice of Doc Johnson’s American-made products.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

LEGAL PERSPECTIVES

The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!