Fairvilla Megastore Creates Doc Johnson Store Within a Store
NORTH HOLLYWOOD, Calif. — Doc Johnson has announced the creation of a “Doc Destination” store within a store inside of Fairvilla Megastore in Orlando.
The concept provides customers with a customized Doc Johnson experience inside Fairvilla Megastore, the company said.
Consisting of state-of-the-art merchandising and a selection of hand-picked Doc Johnson products, the Doc Destination provides a new shopping experience within Fairvilla. The specially stylized “store within a store” also includes service by expert retail associates that have been comprehensively trained in the Doc Johnson product line.
“We wanted to provide the most personal shopping experience possible,” said Scott Watkins, vice president of sales and marketing for Doc Johnson. “We have had so many people contact Doc Johnson over the years asking for a Doc Johnson store. This partnership with Fairvilla allows us to give customers just that.”
Located at 1740 N. Orange Blossom Trail, the Fairvilla Megastore location has been open for 23 years and serves as a flagship for the Fairvilla retail brand. The multi-level shopping icon is lined with brand- centric displays and merchandising.
According to Debra Peterson, Fairvilla’s director of purchasing, “This collaborative effort with Doc Johnson is a remarkable example of our commitment to the creation of a store that’s inspired and engaging.”
The Fairvilla and Doc Johnson teams worked together on every detail to deliver the style and product selection that is reflected in the Doc Destination. Approximately 500 Doc Johnson products are offered within this location within the store to allow customers an ample choice of Doc Johnson’s American-made products.