CAMBRIDGE, Ontario – Coquette has released its Spring/Summer catalog featuring beach-inspired designs in a catalog with candy shades and postcard images.
Select buyers received a preview of the line at the August CurveNY Show where the sales team took in feedback and suggestions. The company says the response was overwhelmingly positive for its latest designs.
“Spring Summer is our boutique line of delicate lingerie styles for the warmer months,” said senior designer Elaine Carson. “We wanted to have fun with this photo shoot so our team actually built a sandbox in our studio where we decorated it like a beach. We also had an ice cream truck for some editorials!”
This season's colors include yellow, teal, magenta and pink. This year the limited edition collection comes from visions of Venice Beach, Palm Springs and Hawaii. The design team's storyboard had images of beachwear, outer wear, poolside and beachside moments with fruity drinks.
“The Coquette head office was a buzz with the excitement behind this photo shoot,” said owner Peter Horea. “We all had fun with making the set in our studio as well as shooting outside with the ice cream truck. This is something we haven't done in the past and it really brought some lively vibes that showed through all the laughter with our team and models.”
This line is made with light material that drapes or gently hugs the body. With the addition of more plus sizes available and the softer designs, the company says that the collection has evolved into a boutique edition.
The Spring Summer 2015 collection will be in-stores and online by March 2015.