Lovehoney Launching Fifty Shades of Grey Red Room Collection at ANME

Lila Gray

BATH, U.K. — Leading pleasure products manufacturer and retailer Lovehoney is set to unveil the latest in its line of official "Fifty Shades of Grey" merchandise at the upcoming ANME convention in Burbank, Calif.

The Official Fifty Shades of Grey Red Room Collection includes 10 limited edition pieces inspired by the upcoming “Fifty Shades of Grey” movie, releasing Feb.13.

The range includes a blindfold, paddle, cane, crop, flogger, wrist cuffs, ankle cuffs, spreader bar, mouth gag and hog tie, handcrafted from quality leather and retailing between $75 and $150.

All the items come with branded dust bags and leather tags. The pieces will available from distributors from February 2015.

“This luxury range of leather bondage equipment is inspired by what Christian Grey has in the Red Room in the ‘Fifty Shades of Grey’ movie and has been designed with author E L James,” said Richard Longhurst, co-founder of Lovehoney. “It's the real deal for anyone who wants to recreate the scenes that they're going to see in the ‘Fifty Shades of Grey’ movie. It’s a collection truly fit for a billionaire.”

The Official Red Room Collection can be viewed on the Lovehoney booth in the Tent Area of the ANME expo, alongside the company’s popular Fifty Shades of Grey Official Pleasure and Sensual Care Collections. 

The company is also debuting official in-store point-of-sale kits featuring branded Fifty Shade of Grey door hangers, window decals, slat wall displays and more.

Lovehoney and sister company Coco de Mer are listed as official suppliers to the legendary Red Room in the mainstream film’s credits. “As manufacturers of the only official Fifty Shades of Grey Pleasure Products, we were delighted to supply Universal with products for the Red Room,” Longhurst added.

Additionally, Lovehoney is nominated for 11 XBIZ Awards, including International Pleasure Products Company of the Year and Marketing Campaign of the Year for The Official Fifty Shades of Grey Pleasure Collection. The prestigious XBIZ Awards ceremony will take place on Jan. 15 in Los Angeles.

ANME takes place at the Los Angeles Marriott Burbank Airport Jan 12-13, and will showcase top pleasure products in the industry.