International Intimates to Streamline Global Distribution Chain

Bob Johnson

NEW YORK — International Intimates announced today that effective Jan. 1 the company will no longer seek or maintain any exclusive distribution agreements.

The company, which houses the René Rofé Sexy and Pink Lipstick Lingerie brands, among many others, said that in today’s global marketplace, traditional exclusivity agreements do not serve the best interest of the brands, or the ultimate consumer.

“This move is faithful to our founder’s ethos of equality — a belief that all our retailers deserve a level playing field. Of course we will continue to develop and maintain strong and mutually beneficial partnerships with our global distribution chain, just not in a way that gives distribution rights wholly to any one entity,"  said Joe Tawil, Sexy Division President.

He added, "We feel it’s important to take this action on behalf of the consumer, because at the end of the day it’s the consumer who will be rewarded with great product at great value.”

The company noted that it maintains a comprehensive inventory, and is in-stock and ready to ship on 95 percent of its thousands of fashion-forward SKUs, and invites distributors worldwide to partner with them.

All inquiries should be made to International Intimates be emailing, or by calling (212) 213-4848.