Dreamgirl Unveils Revamped Packaging

Dreamgirl Unveils Revamped Packaging
Ariana Rodriguez

LOS ANGELES – Dreamgirl International has unveiled graphically enhanced Diamond packaging alongside its 2015-2016 Collection catalog launch.

The new Diamond features the same signature diamond-capped top with imaging that now extends from the top of the box to the bottom. The company says the product images have expanded in size by 40 percent to maximize the impact of the product and to bring focus to the details on each style. The new Diamond packaging also featuring product shot against bright and clean backgrounds with closer image crops.

“We are extremely excited and proud about the enhancement of our Diamond packaging graphics because we believe that the larger imagery will truly be impactful at the store level,” said Lar Hovsepian, director of marketing for Dreamgirl International. “The larger graphics give the appearance of a taller box, but this optical illusion is indeed what allows for a better representation of our product.”

Dreamgirl recently revealed a new collection of hanging and packaged lingerie, club dress and dancewear for the 2015-2016 season. New and carryover styles are ready to ship immediately, the company said.