LOS ANGELES — DallasNovelty.com has once again pulled in an XBIZ Award nomination for Online Retailer of the Year - Pleasure Products.
The site was launched in 2003 by Nick Mahler. A pure entrepreneur at heart, Mahler had started a number of other different businesses before venturing into the world of pleasure products. From a door greeter at Walmart to breeding Bassett Hounds, over the course of Mahler’s life, he always had the entrepreneurial spirit to pave his own way.
Since Dallas Novelty’s inception, it has grown into a mega site for pleasure products offering more than 13,000 items.
“I am so humbled that XBIZ has recognized us once again for our hard work and dedication to offering the best pleasure products available,” Mahler said. “We aren’t just some site that puts up a data feed and has someone drop ship for us. Every product is handpicked by us, we write our own product descriptions and make sure that we offer the most comprehensive information on every product that we offer to our customers. We will not offer any products that we wouldn’t personally endorse.”