Baci Lingerie Announces Winners of Dreams Retail Display Contest

Bob Johnson

VAN NUYS, Calif. — Baci Lingerie today announced the winners of its Dreams Retail Display Contest, timed to coincide with the release of Dreams Volume 3, the third wave of role playing costumes from the lingerie brand.

Baci retailer Déjà vu Love Boutique Stratosphere took home the first prize, while Hush Canada and Fantasy Gifts won second and third place respectively.

Baci said each company garnered the winning votes to earn them fun prizes for their store and staff, simultaneously increasing brand awareness and driving sales with dynamic in-store retail displays.

“The Baci Lingerie Dreams Retail Display Contest was the perfect way to celebrate the newest release of our bestselling costume line, a collection of ensembles that encourage fantasy and playfulness,” said Helle Panzieri, sales director for Baci Lingerie.

She added, “Participating retailers did an excellent job of capturing the mood and spirit of Dreams by Baci. Great work to all of the stores that entered, and congrats to our winners.”

The contest invited retailers to submit photos of their most creative in-store displays inspired by the evocative backdrops featured in Dreams product images. Entries were posted to the Dreams Retail Display Contest app on the Baci Lingerie Facebook page, where votes were tallied to determine the winners. Baci sales representatives will contact their respective stores to inform them of their results and to arrange prizes.

“Preparing for Halloween is one of our most rewarding seasons, and social media promotion is a creative way to engage and support our customers with fun incentives,” added Andy Green, president of Baci distributor Xgen Products.

Dreams Volume 3, the 12 SKU third release of the costume line, is currently in stock and available to order.

U.S. and Canadian retailers can contact an Xgen account representative by calling (877) 450-9436, or by visiting