Home > News > Williams Trading, JOYDIVISION Ink Exclusive Distro Deal • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Williams Trading, JOYDIVISION Ink Exclusive Distro Deal

Williams Trading, JOYDIVISION Ink Exclusive Distro Deal
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Aug 27, 2014 2:30 PM PDT    Text size: 

PENNSAUKEN, N.J. – The U.S. subsidiary of leading European brand JOYDIVISION International has announced its exclusive domestic partnership with pleasure products distributor Williams Trading.

JOYDIVISION made its first U.S. appearance at ANME Expo 2014, but early talks with Williams Trading Co. had already taken place in 2013 at eroFame in Hannover, Germany, the company says. A few months after JOYDIVISION’s official U.S. launch the deal was finally signed. 

“JOYDIVISION is already a well-known brand worldwide and among the industry,” said Bob Pyne Jr., vice president of Williams Trading Co. “With their U.S. launch, we knew right away that we wanted to be part of this exciting endeavor – to bring and distribute JOYDIVISION to the market. Their products and market approach with top quality made in Germany at affordable prices fit perfectly into our lineup. We are very excited that JOYDIVISION considered us among all others to be their first major U.S. distributor and look forward to a successful and prosperous partnership.”

Williams Trading recently celebrated 40 years in the business. With a 95 percent fulfillment rate, Williams Trading Co. offers products for the bedroom, bath and lingerie.

“To work with Williams Trading Co. is an obvious choice for us as they not only score high in all important aspects, but also share our same philosophy and business approach,” said Oliver Redschlag, CEO of JOYDIVISION International AG.

Williams Trading Co. will showcase the new line, including toys and massage oils, in September at the ILS Show in Las Vegas, NV. JOYDIVISION will also have its own booth again, but a representative will be at the Williams Trading Co. booth as well to answer questions and provide Williams Trading Co. staff support for interested buyers. 

“It’s been a tremendous year for us so far and we are well on track. Many retailers already started carrying our products and with Williams Trading Co. on board, we accomplished another important keystone for our market strategy,” said James Parker, president of JOYDIVISION, LLC. “It is important for us to provide the highest standards in customer service and also to create a large-scaled distribution network to reach all target markets. With the support from Williams Trading Co., we are very confident we will achieve those goals.”

Williams Trading Co. has already moved into pre-sale mode and preparing for ILS.

“Things have been moving very fast, since we really wanted to showcase the JOYDIVISION line at our ILS booth,” said Scott Dantis, director of sales and marketing of Williams Trading Co. “We are looking forward to the ILS launch and a prosperous partnership. We will be announcing a unique E-Learning Program at ILS to compliment the launch to support our dealer network with JoyDivision.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

How Advertisers Use Your Devices to Sell You Stuff

The paranoia has reached an all-time high. Now some people actually believe that their microwave ovens are spying on them — despite the fact they don’t have any listening devices or cameras.... More »

As Mobile Grows, So Does Need to Push Sales

The number of consumers browsing and buying online will reach 270 million by 2020, driven largely by activity on mobile devices, according to Forrester. Business is booming and the fact that most purchases... More »

With AI, Routine Tasks Start Fading Away

I just turned 42. The list of things I may never do again is growing fast. I no longer dream that I will become an Olympian in any sport except archery or horseback riding. The oldest Olympians in those... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!