STOCKHOLM — Beyond geo-locational targeting, ADAMO Advertising clients can now target users by operating system and selectively engage users that are hosted on a particular telecom carrier in several markets.
ADAMO already offers several detailed reports and key metrics for media buyers, but believes its new upgrades will improve ROI even more for advertisers and publishers.
“We are excited to be at the forefront of the fast-moving dynamics that are driving digital marketing across the mobile ecosystem” said Judy Shalom, CEO and founder of ADAMO. “Carrier and Mobile OS targeting will propel ADAMO customers even further ahead of the curve and allow our clients to maintain a significant competitive advantage backed by technological enhancements that impact every niche of the mobile market.”
The Carrier Targeting launch is already customized to provide traffic on target for Germany, Austria, Switzerland, the Netherlands, France, Belgium, Norway, Spain, Portugal, Mexico, Russia, the U.K., South Africa, Italy and several other emerging markets.
To see if any particular Carrier or OS is already included or for other inquiries, visit ADAMOads.com.