Kelly Shibari Tapped as Sportsheets' BBW Brand Ambassador

Bob Johnson

LOS ANGELES — BBW star Kelly Shibari has been named Sportsheets International’s brand ambassador for its new plus size line.

Shibari’s responsibilities as Sportsheets Plus Brand Ambassador will be to educate retailers, distributors, and sales staff on how best to market the line to consumers, including terminology, and offer suggestions on new products for the line. In addition, she will be contributing to the company’s continuing brand outreach via social media and other forms of public relations online.

Designed for sizes 12 to 30, Sportsheets said the line features longer straps, longer and wider supports as well as wider pads, and greater adjustability to assure the perfect, most comfortable fit, with every product handcrafted in the U.S.

“I’m honored to have been asked to be Sportsheet’s brand ambassador,” Shibari said. “The company’s heritage as a long-respected manufacturer of quality bedroom accessories, combined with their new foray into creating products for women of size, makes this offer something I am very proud to represent. I’m looking forward to sharing information about Sportsheets Plus with consumers, retailers, and distributors, as well as my fans.”

The line debuted earlier this month and was designed to enhance the curves of BBW women. Developed by women for women, the new line offers couples of size a sophisticated series of strap on harnesses, sexual positioning tools, and sex toys, all while maintaining its eye on fashion, form, and function.

“We’re very excited to be working with Kelly,” Sportsheets President Julie Stewart said. “Her intelligence and understanding of our target consumer will help us promote our message that all women should ‘rock their curves’ with confidence.”

To view the Sportsheets Plus catalog click here.

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