WASSERBILLIG. Luxembourg — The pjur group announced today the opening of pjur Group Australia Pty Ltd., a customer service and training center for its retail customers and consumers.
The company said the center will provide Australia with its first dedicated office for a lubricant company, focusing on product training, introducing new products, developing marketing and promotional concepts, and being the direct local contact for pjur.
Targeted marketing, advertising and PR campaigns in the region will also be initiated to strengthen the pjur brand in the B2B and B2C channels.
Pjur said that whether it’s in store promotions, product questions, suggestions or support with presenting pjur products — a local partner can provide Australian and New Zealand customers with a quick communication channel without any time zone difference.
In addition, pjur Group Australia will consist of experienced adult industry experts, knowledgeable in the local market and its culture, whilst staying in constant contact with the pjur group headquarters in Luxembourg. This allows for more effective work and consistent communication for the pjur brand on an international and domestic level.
“The Australasian market is one of pjur’s most important overseas markets. Over the years we have already experienced many great cooperations and have always worked well with our Australian and New Zealand customers. We believe we can deepen this with our own local service centre, adding great value to our customers,” said Alexander Giebel, founder and CEO.
Rob Godwin, pjur Australia’s new managing director added, “It is an honor to be working with pjur again. This is Australasia’s number one performance lubricant and together with our office team and national brand ambassador Margaret Saunders, we are excited to have the opportunity of building this great brand across all of the sales channels.”
pjur group Australia will not be acting as distributor, but instead as a service partner for distributors and retailers handling matters and questions related to the pjur brand, support business in the marketing of pjur products, and training for all staff. Retailers will continue receiving its products from the familiar wholesalers.
Another focus will be working on the B2C sector: customers can call the company call center with questions about the brand and its products. The new Australian website — Pjur.com.au — will further serve as a main contact point.
“We will also highlight the pjur ranges with various social media and marketing partnerhsips, gaining many new customers. We can then guide them to the respective stores in Australia with the website’s store locator. pjur group Australia is also a personal, local contact for consumers, offering comprehensive service not yet seen on the marketplace,” Giebel explained.
Pjur said its business customers can look forward to a partnership with pjur Australia that will deliver increased brand awareness, greater customer service and training, and ultimately boost sales.