NiteTimeToys Announces 'Intimate Insider' Program

CRANSTON, R.I. — announced its “Intimate Insider” program, designed to bring the expertise of sexual health professionals to the brand’s fan base.

To launch the program, the retailer has recruited experts from around the world and will announce these partnerships in the coming weeks and on an ongoing basis.

“With NiteTimeToys, the goal is to educate and excite adults on the subject of sexual health, brand strategist Alex Smith said. “Our Intimate Insider program will bring together sexual health experts, adult industry talent, artists and intimate lifestyle enthusiasts. These professionals will share stories, insights, tips, ideas and communicate with our customers."

He added, “They will produce tons of useful and exclusive content and help guide our customers along their sexual journey. These ambassadors of our brand will be a free resource — think of them as just another benefit of shopping with us."

The company said the first “Insiders” will be announced in early August.