SLS Specialty Now Distributing ‘Male Power’ Underwear

Bob Johnson

HOUSTON — SLS Specialty has signed on as a distributor of Male Power underwear for men, the company announced.

SLS will bring the top-selling sexy shorts, bikinis and thongs to adult retailers nationwide. Following increased customer demand for the underwear, SLS signed with the 30-year industry veteran to make it simple for stores to expand their reach into the intimates-for-men market with famous designs.

Male Power specializes in variety of shapes, cuts, sizes, styles and fabrics. Stocking more than 50 of the most popular styles in sizes small through extra-large, the boutique distributor is further developing its apparel and lingerie department to accommodate growing customer demand for wearable intimates — with a special focus on male shoppers.

“Incorporating apparel and lifestyle items has become essential for adult retailers nationwide and we anticipated the trend by bringing on full lines of top brands while making sure not to forget about those that cater to men,” SLS CEO Shane Nelson said.

He added, “Male Power has been an industry leader for more than three decades and is a brand that our customers and their shoppers trust and enjoy. We’re pleased to have the line as part of our new catalog with a strong presence in the men’s underwear and apparel category.”

Male Power products are available in mesh, Lycra, Spandex and cotton, depending on the style. SLS said most popular is the Euro Male Spandex series because of its tighter cut with less coverage, offering a sexier and more streamlined look under clothes or worn on their own.

For ordering information, call (866) 379-2699, or email