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Jimmyjane Releases FORM 2 Luxury Edition

Jimmyjane Releases FORM 2 Luxury Edition
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Jul 10, 2014 10:00 AM PDT    Text size: 

SAN FRANCISCO — To celebrate the fifth anniversary of the release of the FORM 2, Jimmyjane presents a premium addition to the line — FORM 2 Luxury Edition.

Originally designed by Yves Behar and Ethan Imboden, FORM 2 has become an iconic product for Jimmyjane. The introduction of FORM 2 Luxury Edition further solidifies Jimmyjane’s commitment to setting the standard for quality, innovative pleasure products without compromising personal style, wellbeing or values, the company says. 

FORM 2 took the concept of the “rabbit” vibrator to new heights. Using “just the ears” made FORM 2 small enough to use during couples play. By adding a motor in the tip of each ear, it delivers vibration when it comes in contact with the body. Since its release, FORM 2 has been honored with numerous design accolades including an International Design Excellence Award (IDEA) from Fast Company and IDSA, a GOOD Design Award and a Spark Award. For five years, FORM 2 has continuously been a best seller for Jimmyjane, and is often the No. 1-selling vibrator for Jimmyjane’s retail partners, the company said.

FORM 2 Luxury Edition is adorned with sleek black silicone, a 24-karat gold insignia, and black and gold detailed charging stand. It comes with chic, special-edition packaging and a new USB universal charging system. The vibrator employs the same functionality as the original FORM 2: a compact design that offers intense vibrations. Each flexible ear is internally powered for dynamic stimulation. As the two vibrators interact, they surround a touch-point in a unique sensation unparalleled by any vibrator on the market. The new Luxury Edition also features a special Spontaneous Mode in which the user relinquishes the power of control to FORM 2 as it cycles through impromptu variations of modes and power levels.

“The success and notoriety of FORM 2 continues to surpass our expectations, and shows no signs of slowing down,” said Alicia Sinclair, VP of worldwide sale and business development at Jimmyjane. “The customer testimonials, retailer feedback and press coverage of this vibrator is astounding, and has created Jimmyjane brand evangelists worldwide. FORM 2 Luxury Edition adds an extra touch of style and sexiness to the most private moments, when one feels most vulnerable. It makes each intimate experience feel sexy and special. We know it will be a perfect addition to our customers’ collections.”

FORM 2 Luxury Edition retails for $189 and is now available at Jimmyjane.com.

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