FameDollars Taps Marketing Vet Phil Balayan

MONTREAL — Gamma Entertainment announced today that Phil Balayan has joined the affiliate program FameDollars as its new senior marketing manager.

In his new role, Balayan will be responsible in overseeing partner relations, strengthening core product offerings, refining all the existing processes and testing out new ways to build a great experience for FameDollars' affiliates and customers.

"I'm truly excited to welcome Phil as my marketing right-hand man,” said Magalie Rheault, director of product and development. As our team's new senior marketing manager, Phil will be responsible for maximizing our revenues and exposure while managing our growing team of sales and marketing experts."

She added, "Coming from outside our industry, he will bring some fresh ideas and really help us bring our sites to the next level in the coming year. We have lots to do and that's quite the challenge, but the whole team and myself feel confident that Phil is the right person to make it all happen.”

Prior to joining FameDollars, Balayan was the exhibitor sales director for a trade show and meeting industry mobile app vendor. Before that, he did mostly ad agency work, but has also dabbled in eclectic endeavors like launching and marketing his own clothing lines, building private skate parks and art spaces around Montreal, co-running a booking agency, all the while doing business consulting and branding, with a strong emphasis on business development, brand development and e-commerce.

"This is a dream job for a marketing monster like me," Balayan said. "My 15-plus years of career boil down to me being customer-obsessed and process-orientated. To me, it's about 80 percent making things work better, which means making them the very best with what we have at our disposal. The other 20 percent is thinking about what we should do that no one else is doing — and testing the heck out of it.”

Part of his action plan is to implement a constant stream of quality content and improving existing features by staying on top of what's hot and trending. Affiliate feedback is also crucial, he says, as "new marketing resources will be created to assist them in driving more traffic to their site and targeting better customers to get their desired conversions."

"What it all boils down, all that consumes me these days, is to make awesome porn," Balayan said.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Justices Alito, Thomas Invoke Victorian-Era Morality Law, Raising Censorship Concerns

Several national publications reported this week on widespread concern among Free Speech advocates after U.S. Supreme Court Justices Samuel Alito and Clarence Thomas repeatedly invoked during a hearing the infamous segregation-era law the Comstock Act, which was the cornerstone of U.S. censorship of sexual material from the 1870s until the 1970s.

Skinfluential Management's FansFuel Acquires Fanwire

Creator stats and affiliate marketing platform FansFuel has acquired creator account management tool Fanwire.

Nebraska AV Bill Moves Forward Despite Privacy, Free Speech Concerns

Nebraska’s unicameral Legislature has given first-round approval to LB 1092, the state’s version of the age verification bills being sponsored around the country by anti-porn religious conservative activists.

AEBN Celebrates 25th Anniversary

The Adult Entertainment Broadcast Network (AEBN) is celebrating its 25th year in business this week.

Performers in Meta Blacklisting Lawsuit Seek to Preserve Antitrust Claims

Adult Performance Artists Guild board officers Alana Evans, Kelly Pierce and Ruby have informed a California court that, although they want to drop their lawsuit claiming that Meta conspired with OnlyFans to blacklist rival premium fan platforms’ talent, they may still pursue antitrust claims in the future.

FSC, Co-Plaintiffs to Ask US Supreme Court to Review Constitutionality of Texas Age Verification Law

Free Speech Coalition (FSC) and its co-plaintiffs in the challenge to Texas’ controversial age verification law have petitioned the United States Court of Appeals for the 5th Circuit to stay its recent decision upholding the law, because they intend to appeal to the U.S. Supreme Court to review the law’s constitutionality.

FSC Vows to Fight Florida Age Verification Law

Free Speech Coalition (FSC) has issued a statement vowing to continue fighting Florida’s new age verification law, which was signed by Gov. Ron DeSantis on Monday as part of a comprehensive bill targeting minors’ use of social media.

Kansas Republican Aims to Create New Bureaucracy to 'Investigate' Porn Websites

Republican state legislators succeeded Monday in moving forward Kansas’ version of the age verification bills being sponsored around the country by anti-porn religious conservative activists, despite serious concerns raised by House Democrats about the cost of establishing a new bureaucracy tasked with investigating websites for pornographic content.

SK Intertainment Launches 'Skinfluential Management' Agency, FansFuel Joint Venture

Mr. Skin/Mr. Man parent company SK Intertainment has launched new creator agency Skinfluential Management, as well as a new joint venture with Showbizz Media's creator stats and affiliate marketing platform, FansFuel.

Industry Attorney, Free Speech Champion Clyde DeWitt Passes Away at 75

Noted industry attorney Clyde DeWitt passed away on Friday in Las Vegas at 75, according to friends and colleagues.

Show More