Home > News > ‘Fifty Shades of Grey’ Trailer to Premiere; Lovehoney Readies New Lines • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

‘Fifty Shades of Grey’ Trailer to Premiere; Lovehoney Readies New Lines

‘Fifty Shades of Grey’ Trailer to Premiere; Lovehoney Readies New Lines
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Jul 7, 2014 9:00 AM PDT    Text size: 

BATH, U.K. — Lovehoney is gearing up for the debut of the first trailer for the forthcoming movie adaptation of “Fifty Shades of Grey,” which will premiere on the “Today” show on July 24.

“It’s great news for the whole industry,” says Lovehoney’s commercial director Ray Hayes. “It’s the start of a massive publicity campaign from Universal Studios that will build and build over the seven months until the film comes out on Valentine’s Day 2015. Only the Fifty Shades of Grey brand can generate huge mainstream interest like this.”

Universal Studios will release the “Fifty Shades of Grey” movie trailer in two feature segments on NBC-TV's “Today” show on July 24-25. It will be the first time that the trilogy’s main characters Christian Grey and Anastasia Steele are seen onscreen.

“Fifty Shades of Grey” stars Dakota Johnson and Jamie Dornan will appear in an in-studio interview on July 24. They will introduce the trailer and answer questions from the “Today” show anchors.

On Friday, July 25, “Fifty Shades of Grey” will get another boost when “Today” will air the on-the-movie-set interviews that were taped during filming earlier this year. The interviews also include contributions from “Fifty Shades” author E L James and director Sam Taylor-Johnson.

Lovehoney is adding eight new items to its Fifty Shades of Grey — The Official Pleasure Collection in readiness for the movie’s release. New products include the Ultimate Control restraint set, Totally His handcuffs, Masks On his-and-hers masks set, Pleasure and Pain nipple rings and Spank Me Please spanking ruler. The items will begin shipping in August. In addition, a new luxury-focused sex toy line is set for release in October, the company said.

“We’ve had a fantastic reaction to the new items,” says Hayes. “We’re now shipping all-new packaging and display units from our warehouse in Atlanta. Stores and websites should start planning now to make the most of the build-up to the movie release. Only Lovehoney and its distribution partners can supply authentic Fifty Shades of Grey product authorized and approved by author E L James.”

The “Fifty Shades of Grey” trailer will start playing in U.S. movie theaters on Friday, July 25 with the movie “Lucy,” which stars Scarlett Johansson and Morgan Freeman.

Fifty Shades of Grey — The Official Pleasure Collection and Fifty Shades of Grey — The Official Sensual Care Collection are available from distributors including East Coast News, Eldorado, Entrenue, GVA-TWN, Holiday, Nalpac, Pink Cherry, SLS Speciality, Ultralove and Williams.

For more information contact sales@lovehoney.com

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

EDUCATIONAL FEATURES

Understanding 'Camming Sociology' Can Enhance Interactions

After working for six years in the live cam industry as a cam model and almost double the amount of time studying — while working simultaneously — how relationships work in cyberspace, I am... More »

Proper Fisting Techniques for Gentle Stimulation

Does the phrase “anal fisting” make your sphincter clench in terror? Does it seem like an urban legend or an extreme party trick? Most people scoff at the idea of trying it because it sounds... More »

Camming Games, Contests Keep Customers Engaged

Last issue, I talked about the importance of changing up the ambience in a cam model room via new décor and small visual tweaks, to keep viewers engaged long-term. This time, I’d like to discuss... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida

XShow 18+ 2017

Jun 01 - Jun 03
Moscow, Russia

Cam Summit

Jun 02 - Jun 04
Lloret de Mar, Spain
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!