Home > News > ‘Fifty Shades of Grey’ Trailer to Premiere; Lovehoney Readies New Lines • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

‘Fifty Shades of Grey’ Trailer to Premiere; Lovehoney Readies New Lines

‘Fifty Shades of Grey’ Trailer to Premiere; Lovehoney Readies New Lines
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Jul 7, 2014 9:00 AM PDT    Text size: 

BATH, U.K. — Lovehoney is gearing up for the debut of the first trailer for the forthcoming movie adaptation of “Fifty Shades of Grey,” which will premiere on the “Today” show on July 24.

“It’s great news for the whole industry,” says Lovehoney’s commercial director Ray Hayes. “It’s the start of a massive publicity campaign from Universal Studios that will build and build over the seven months until the film comes out on Valentine’s Day 2015. Only the Fifty Shades of Grey brand can generate huge mainstream interest like this.”

Universal Studios will release the “Fifty Shades of Grey” movie trailer in two feature segments on NBC-TV's “Today” show on July 24-25. It will be the first time that the trilogy’s main characters Christian Grey and Anastasia Steele are seen onscreen.

“Fifty Shades of Grey” stars Dakota Johnson and Jamie Dornan will appear in an in-studio interview on July 24. They will introduce the trailer and answer questions from the “Today” show anchors.

On Friday, July 25, “Fifty Shades of Grey” will get another boost when “Today” will air the on-the-movie-set interviews that were taped during filming earlier this year. The interviews also include contributions from “Fifty Shades” author E L James and director Sam Taylor-Johnson.

Lovehoney is adding eight new items to its Fifty Shades of Grey — The Official Pleasure Collection in readiness for the movie’s release. New products include the Ultimate Control restraint set, Totally His handcuffs, Masks On his-and-hers masks set, Pleasure and Pain nipple rings and Spank Me Please spanking ruler. The items will begin shipping in August. In addition, a new luxury-focused sex toy line is set for release in October, the company said.

“We’ve had a fantastic reaction to the new items,” says Hayes. “We’re now shipping all-new packaging and display units from our warehouse in Atlanta. Stores and websites should start planning now to make the most of the build-up to the movie release. Only Lovehoney and its distribution partners can supply authentic Fifty Shades of Grey product authorized and approved by author E L James.”

The “Fifty Shades of Grey” trailer will start playing in U.S. movie theaters on Friday, July 25 with the movie “Lucy,” which stars Scarlett Johansson and Morgan Freeman.

Fifty Shades of Grey — The Official Pleasure Collection and Fifty Shades of Grey — The Official Sensual Care Collection are available from distributors including East Coast News, Eldorado, Entrenue, GVA-TWN, Holiday, Nalpac, Pink Cherry, SLS Speciality, Ultralove and Williams.

For more information contact sales@lovehoney.com

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

LEGAL PERSPECTIVES

Data Privacy Is Tightening Up in the E.U.

Have you begun preparing for GDPR? If you are like most, you haven’t even heard of GDPR, but also if you are like most, it is going to affect your business, starting May 25, 2018. The GDPR, or General... More »

Preventing Legal Problems Before They Start

Dentists typically recommend that a person’s teeth be cleaned every six months and that oral X-rays be taken at least once every year. Internists recommend that a person receive a physical examination... More »

Could Adult Content Be Banned?

Earlier this month, I met with the Free Speech Coalition’s board of directors for our annual review. Despite the headwinds our industry faces, politically and economically, we are, as an organization,... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport

QWEBEC Expo

Aug 03 - Aug 06
Montreal, Quebec

XBIZ Berlin 2017

Sep 11 - Sep 14
Berlin, Germany
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!