Hot Octopuss’s Pulse Wins ETO Award

CARLISLE, England —  U.K.-based pleasure products company Hot Octopuss announced that its “guybrator,” Pulse, received Best New Male Product honors at the Erotic Trade Only (ETO) Awards.

The 10th Annual ETO Awards Dinner, part of the ETO Show, was held at the NEC Pavilion in Birmingham, England.

“We’re so humbled and honored to have been recognized by our industry colleagues at the ETO Awards. It’s amazing to receive such recognition in our own home base, here in the U.K. Thank you, everyone — this really has been a spectacular year for Hot Octopuss, and this award proves our idea to bring luxury to the male sex toy market has been something the industry embraces wholeheartedly,” said Adam Lewis, co-creator of Pulse and Hot Octopuss.

He added, “With our focus on technology, lifestyle and design, we wanted to bring a product to the market that was not only acceptable, but also aspirational. It represents a quantum shift for male sex toys, and we’re very proud of Pulse.”

The company noted that Pulse has also been nominated for Hot Product of the Year for the upcoming StorErotica awards to be announced at the summer ANME Founders Show.