Home > News > Laid Teams With STEME360 Brand Management for U.S. Representation • Bookmark   • Newsletters   • Register Search Options

Laid Teams With STEME360 Brand Management for U.S. Representation

Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Jun 23, 2014 11:00 AM PDT    Text size: 

OSLO — Norwegian manufacturer Laid has chosed STEME360 to support the company in the U.S. and provide hands-on product education and representation to retailers, distributors, bloggers and more.

Led by duo Line Andersen and Karianne Ellekrans, Laid designs its products with distinct purposes in mind. Among Laid’s series of form-focused intimate tools are the asymmetrically shaped D.1 dildo and P series of cock rings.

“We’re on the cusp of an incredible new launch and following the wonderful success of our current line, it’s time to secure our stance in the U.S. with steady representation,” Ellekrans said. “Working with STEME360 is the first step in ramping up our presence in American retail and we’re excited to work with a team of people whom we consider friends just as much as colleagues.”

STEME360’s Amy Baldwin will be Laid’s domestic point of contact for product samples, testers and information and will helm the brand’s expansion throughout the U.S. The team will manage brand recognition and exposure via sales training, education, and B2B marketing.

“Laid is a design-centric brand with some amazing ladies heading the company, and we’ve been behind them since their start” Baldwin said. “Our philosophies align quite artfully and there is incredible mutual respect for what both companies are working to accomplish. We’ll focus on building Laid’s reputation through strategic communication, as increased sales often come from people enjoying and understanding the story behind the brand and its product designs.”

Laid co-founder Andersen started her pleasure product design career in 2007 as part of her Master’s project in Industrial Design at the Oslo School of Architecture and Design, where she created a sex toy set for couples. She teamed with Ellekrans — her friend, research assistant and now business partner — to pursue creating a brand dedicated to bringing Andersen’s unique intimate designs to life under the Laid moniker.

“We find that most international brands need a solid grasp of the U.S. channels and establish key relationships in order to ensure success, and STEME360 already has these ties in place,” Baldwin said. “We travel all over the country on behalf of boutique brands like Laid so they can focus on the core components of their companies — creative product development, superior quality, and attention to intricate detail.”

Laid products currently are available in the U.S. via Entrenue and Eldorado Trading Company.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

LEGAL PERSPECTIVES

The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!