Home > News > Maxim Magazine Sues Modeling Agency 'Porn' Site • Bookmark   • Newsletters   • Register Search Options


Maxim Magazine Sues Modeling Agency 'Porn' Site

Maxim Magazine Sues Modeling Agency 'Porn' Site
Get XBIZ News
Jun 16, 2014 7:00 AM PDT    Text size: 

NEW YORK — Maxim Magazine is suing MaximModeling.com, an Arizona-based modeling agency site to the tune of $5 million for using its trademarked name.

According to the suit filed in Manhattan Federal Court, the site “misleadingly uses the Maxim trademark to solicit young women to pose for and/or appear in ‘softcore’ and ‘hardcore’ pornographic images and videos.”

The New York Post reported that the site — that’s now apparently been taken down — solicited “erotic assignments” and paid $500 to $1,200 per shoot.

“Maxim is an extremely strong brand,” Maxim lawyer Arthur Jacobs told The Post. “They use the name for their modeling agency and use it for a very condemnable purpose.”

Jacobs maintained that there’s no nudity in the magazine’s U.S. editions and that the modeling agency refused to stop using the Maxim brand.

But according to the site’s registrant, Eddie Coates, he never received a cease and desist letter from the mainstream laddie magazine and doubts that Maxim protects its trademark.

“There’s about 100 companies using that name,” Coates told The Post.

Coates did say that he’s sometimes asked if his operation belongs to Maxim, but tells people “no.”

Texas investor Sardar Biglari’s San Antonio-based Biglari Holdings bought the financially strapped magazine earlier this year from owner Alpha Media, for a reported sum of between $10 and $15 million.

MaximModeling.com's operators could not be reached for comment by XBIZ at post time.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Cam World: Camming and Toys Go Hand in Hand

There is nothing more satisfying than pleasure, especially if it is sexual. The size or the presentation of the stimulus does not matter if the sensations and tension the body receives transform the way... More »

Cam World: Injecting Personality Into Your Room

Since the last issue of Cam World, I’ve made some significant life changes. I’m working from Colombia now. This was a decision that was not entered into lightly, but change gives you a chance... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!