Penthouse Pays $3M for Danni.com

BOCA RATON, Fla. — Penthouse Media Group Inc. has announced the $3 million buyout of all assets, outstanding shares and trademarks of Danni Ashe Inc. and Video Bliss Inc., owners of the successful Danni.com website.

"It's a great business," Penthouse CEO Marc Bell told XBIZ. "We plan on continuing to run it the way it's been run. In other words, we plan on leaving it alone."

Bell said there is a possibility that Ashe would be an active contributor again, now that her sites are under the Penthouse umbrella.

"She had stepped down from the business a couple of years ago," Bell said. "We're hoping that she'll get back involved, but nothing is definite at this point."

Created in 1995 and known for its busty models, live webcasts and girl-girl videos, Danni.com joins the Penthouse fold immediately, along with associated websites DannisHotBox.com and DannisHardDrive.com. It is the second major acquisition in as many months for Penthouse, following its September asset purchase of Jill Kelly Productions.

“Danni Ashe is one of the most downloaded women in the history of the Internet with over 1 billion downloads,” Bell said. “Consequently, Danni.com’s websites have a large group of devoted subscribers, and we plan on staying true to the brand while continuing to improve and expand the websites. We will use this purchase to the advantage of Penthouse’s multimedia platforms.”

Originally created by performer Danni Ashe, the company also produces videos and licenses consumer products through a variety of distribution channels.

“If there is a brand name in our industry that I had hoped I would one day be associated with, it is most certainly Penthouse,” Ashe said. “I am excited that Penthouse believes in me and my partners, and made us a part of their family. I expect to see great things from both Penthouse and Danni’s long into the future.”

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eva Maxim, Katrina Colt Headline 'Cumming to LA' From Cherry Kiss

Eva Maxim and Katrina Colt star with Vince Karter in 2021 XBIZ Europas Female Performer of the Year Cherry Kiss' "Cumming to L.A.," from Evil Angel.

AEBN Celebrates 25th Anniversary

The Adult Entertainment Broadcast Network (AEBN) is celebrating its 25th year in business this week.

Nebraska Legislature Passes Republican's Age Verification Bill With No Votes Against It

Nebraska’s unicameral legislature has passed the state’s version of the age verification bills being sponsored around the country by anti-porn religious conservative activists.

Performers in Meta Blacklisting Lawsuit Seek to Preserve Antitrust Claims

Adult Performance Artists Guild board officers Alana Evans, Kelly Pierce and Ruby have informed a California court that, although they want to drop their lawsuit claiming that Meta conspired with OnlyFans to blacklist rival premium fan platforms’ talent, they may still have antitrust claims that they may pursue in the future.

Skylar Snow Headlines 'Infidelity 4' From Sweet Sinner

Skylar Snow toplines "Infidelity 4," the latest release from Mile High Media studio brand Sweet Sinner.

Serenity Cox Stars in 'Enjoy It' From MILFY

Serenity Cox stars with Alberto Blanco in "Enjoy It," from Vixen Media Group studio imprint MILFY.

Melissa Stratton Stars in Finale of Wicked's 'So Extra'

Melissa Stratton and Robby Apples star in the final scene from Wicked Pictures' "So Extra."

BiPhoria Drops Jim Powers' 'Saying GoodBi'

BiPhoria has released director Jim Powers' "Saying GoodBi."

FSC, Co-Plaintiffs to Ask US Supreme Court to Review Constitutionality of Texas Age Verification Law

Free Speech Coalition (FSC) and its co-plaintiffs in the challenge to Texas’ controversial age verification law have filed a petition before the United States Court of Appeals for the 5th Circuit asking to stay its recent upholding the law because they intend to appeal to the U.S. Supreme Court to review the law’s constitutionality.

Jade Venus, Kasey Kei Star in 'Trans Rave' From GenderX

Jade Venus and Kasey Kei star in "Trans Rave" from GenderX, directed by Jim Powers.

Show More