Home > News > Doc Johnson, Peekay Team Up for OptiMALE Promo • Bookmark   • Newsletters   • Register Search Options


Doc Johnson, Peekay Team Up for OptiMALE Promo

Doc Johnson, Peekay Team Up for OptiMALE Promo
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 169 votes. Results based on votes submitted by members of XBIZ.net social network.
Apr 18, 2014 9:00 AM PDT    Text size: 

NORTH HOLLYWOOD, Calif. — Novelty manufacturer Doc Johnson and adult retailer Peekay have partnered up for the entire month of April for an OptiMALE promotion.

The multi-channel marketing campaign kicked off with in-store trainings conducted by the Doc Johnson sales team. In addition, the promotion includes customer incentives as well as interactive marketing initiatives through an OptiMALE takeover on social media, ladies nights, and radio spots to help promote the comprehensive sexual health and wellness brand.  

The first 16 days of the promotion have exceeded expectations, according to the pleasure products duo, with OptiMALE sales up 197 percent compared to last month.

Scott Watkins, Doc Johnson’s vice president of sales and marketing said of the partnership, “Doc Johnson and Peekay have teamed up in the effort to help drive awareness to the core purpose behind OptiMALE, pleasure products that aid in men’s sexual health and wellness.”

According to the company, the OptiMALE collection is prominently displayed in the Men’s Wellness section of all 45 Peekay stores, with products from the line sitting in front of OptiMALE wall skins in 37 of those stores.

“Since its introduction, OptiMALE products have been among our top sellers in our men’s wellness product categories. We’re very impressed with OptiMALE’s quality and performance, which are both second to none,” said Martin Walker, vice president of marketing with Peekay, Inc.

Peekay's  45 locations are offering OptiMALE coupons now through the end of April for buy one regular-priced OptiMALE product, get 50 percent off a second regular-priced OptiMALE product.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!