GLOUCESTER, U.K — Give Pleasure Products has unveiled its 'Noir" lubricant for people of color.
The addition to the Give Lube line is a silicone based lube with added skin care ingredients and is the result of research and collaboration with a customer focus group comprising of men and women of African/Caribbean origin, the company said.
“The idea first came about after exhibiting at The Vitality Show in early 2013. We had so many black men and women love our Silicone+ lube. Some came back the next day and others had said their friends had told them about the product. They loved the feel during intimacy and loved how it left their skin feeling afterwards," said Nigel Powell, Give Pleasure Products MD.
He added, “Other products have been created for different sexual orientations and genders. After seeing the demand at the Vitality Show I realized that this was a group that have certainly been under-represented and almost neglected as far as brands go and, seeing the opportunity, thought that this group deserved their own product/brand too."
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