BEVERLY HILLS, Calif. — Elm St. will soon host Cincinnati’s second venue operated by Hustler Hollywood, the national retailer owned by media mogul and free speech icon Larry Flynt.
Flynt’s Hustler Express is slated to occupy 411 Elm St., the same space in which Huster Cincinnati thrived from 2004-2009. The new store will be open for business in late March, with a formal grand opening set for April 12.
“We love Cincinnati, and the Queen City market has always been kind to us,” Flynt said. “We’re excited to open a second store downtown to provide greater convenience and more options for those who want to share in the Hustler Hollywood shopping experience.”
According to a release, the store will maintain a “best of the best” approach in product assortment, mirroring a typical Hustler Hollywood store, but focusing on high-demand, high-quality, Hustler-branded items. It will also stock a few new items that can’t be found at its sister store’s 7th St. location.
The Elm St. space is currently undergoing renovation. The store will mark the 12th location in Hustler Hollywood’s retail family.
Launched in 1998 on the Sunset Strip, Hustler Hollywood is an upscale, modern adult boutique dedicated to “providing a sophisticated shopping experience for the sexually curious.” Further expansion of the chain is planned for later this year.