Storerotica, Sign Magazine Announce Partnership

CLEARWATER, Fla. — StoErotica, a leading trade magazine for adult retailers across North America, has entered into a strategic partnership with European B2B publication Sign Magazine, in a concerted effort to grow market share, broaden general readership and enhance overall advertiser exposure for both publications. 

Based in Delmenhorst, Germany, Sign Magazine is in its fifteenth year of servicing more than 10,000 businesses across Europe, Asia and Australia. Sign is published monthly in both a European version (in English) and a German version to cater to its international retailers.

StorErotica, a bimonthly trade magazine for the U.S. adult industry, has been read by more than 6,000 adult retailers, distributors and vendors across the U.S. and portions of Canada for the last seven years, according to a release. StorErotica also hosts the annual StorErotica Awards at the ANME Founders Show each July, as well as the fall International Lingerie Show. 

“We are looking forward to the cooperation between these two great magazines,” said Patrick Mallaise, director of sales and marketing for Sign Magazine. “This is a unique opportunity to give European customers and readers of Sign Magazine a better understanding of the American market, and American customers and readers of StorErotica a better understanding of the European market. We are confident that this will be a win-win-situation for both magazines.”

Beginning with their upcoming April issues, both publications will share industry news, product reviews and other related information regarding each magazine’s respected cross sector, including coverage at industry trade events worldwide throughout the year. 

“Our alliance with Sign Magazine represents a turning point for StorErotica,” added Kristofer Kay, StorErotica’s business development coordinator. “Each issue of our magazine is meant to elevate our advertisers and their products, while providing the most pertinent information to our readership of dedicated retailers. This partnership not only bolsters our goals, but grants us extraordinary access to the rapidly-expanding European adult retail scene."

Combined, the publications will reportedly reach around 16,000 adult retailers bimonthly.

For more information about StorErotica, call (727) 723-8827.