WASSERBILLIG, Luxembourg — The pjur Group, adult retailer Peekay and Fun Factory have partnered for a special promotion for the month of March that includes an in-store point of sales program, outdoor billboard campaign, radio spots and print advertising.
Pjur said it was a perfectly orchestrated effort by all three leading adult companies. Fun Factory and pjur have worked closely together for nearly two decades. Peekay and pjur have had a profitable and growing business together for 16 years.
The first 10 days of the promotion were very successful, according to the companies, with sales up 40 percent. The pleasure products trio also expect sales to inch above 50 percent higher as compared to the same period last year.
“Working with companies like Peekay and its dedicated, knowledgeable and profession sales staff, makes all the difference. The employees know the facts about these brands and why they bring the ultimate pleasure to their customers. That is one of the keys to the success of this promotion,” said Richie Harris, of pjur group USA.
Pjur noted that the promotion capitalized on the power of two strong German brands: with each Fun Factory purchase, the customer received a free 100ml bottle of pjur Original. There were also other in-store promotions on pjur and Fun Factory products.
“The collaboration of three quality companies shows how retailers and manufactures can dramatically grow their business together in a meaningful way," pjur added.