PARIS — French sex toy retailer Dorcel Store has launched a Valentine's Day-themed campaign to promote its vibrators.
An ad shown on TV and in print shows a photograph of a pink rabbit-style vibrator topped with the words, "Fuck Valentine’s Day."
The ad is being shown on the Dorcel's digital channels in France, as well as in the magazines Technikart, SoFoot and WAD.
Dorcel Store is the official shop from Marc Dorcel, the French porn producer
Olivier Bouas-Laurent, who is the founder of ad agency Mademoiselle Scarlett, said: "According to famous national institute INSEE, 36 percent of women in France are single. Our idea was to help singles having a nice 2014 Valentine's Day as couples."
The Dorcel Valentine’s Day campaign follows a similar creative by Mademoiselle Scarlett for Easter. The Easter ad featured a chocolate brown vibrator and the words, "Enjoy yourself without getting fat" and "happy Easter ladies."