CHINO, Calif. — California Exotic Novelties has announced the creation of two monthly newsletters: Toy Time Express and The Buzz.
Toy Time Express is CalExotics’ industry newsletter. It offers instructive articles to help increase sales at the retail level, product information, and company news as it pertains to the novelty industry on a B2B level.
The Buzz is CalExotics’ consumer newsletter. Featuring articles written by the Expert Sexperts—The Love Birds, Jaiya, and Sunny Megatron—as well as product reviews, videos, and contests, the B2C newsletter reports on everything happening on Club CalExotics, the company’s online community.
Susan Colvin, president and CEO of California Exotic Novelties, remarked, “Toy Time Express is a great resource for our customers to use. People tell us they love sharing the articles with their sales staff. The Buzz is designed to be entertaining as well as informative and we hope everyone loves it!”
The two newsletters were first released several months ago with a soft launch. After evaluating their success, the company said Monday it is proud to officially announce them, and encourages members of the novelty industry to utilize them.
Jackie White, vice president of Sales for California Exotic Novelties, remarked, “I recommend subscribing to Toy Time Express if you work for a distributor, retailer, party planner, are a blogger or member of the trade media.”
To sign up for either newsletter or both, visit the Sign Up for Newsletter Page on CalExotics’ website. To view the current and archived issues of Toy Time Express, visit the Newsletter Page. The most recent newsletter and past issues for The Buzz can be found on Club CalExotics’ Newsletter Page.