PARIS — Shapewear and fashion fixes line Hollywood Curves made its first appearance at Salon International de la Lingerie in Paris.
Hollywood Curves Executive Vice President Tailor James — a former Playboy Playmate who also is the face of the brand — told XBIZ that the expo “was a huge success, generating an overwhelmingly positive response from top international retailers and distributors.”
With the support of French distributor Starnet World’s sales team, Hollywood Curves was picked up by local French chains and mom-and-pop retailers.
Hollywood Curves is currently working on distribution strategies with newly acquired distributors in Germany and Lebanon, further expanding Hollywood Curves’ position in the global marketplace, James said.
“We are happy to have been part of the fair. Our cozy booth was packed with support from new and existing distributors and retailers,” James said. “We’re really pleased with the enthusiastic response from buyers, who clearly shared our excitement about the brand. They loved the unique assortment we offer, the eye catching, premium packaging, and of course the prices and quality were massive talking points. We are already planning our return to Paris for SIL in January next year. We can’t wait.”
According to James, Hollywood Curves’ next collection is currently in development with more accessories, multi-function bras and shapewear in the works.
“We are creating a beautiful line that doesn't just make you look good with your clothes on, but also as an intimate item all on its own,” James said.
For more information, visit HollywoodCurves.com.